To enter the contest, simply post your image.
First place winner gets $400.
Second place winner gets $300.
Third place winner gets $200.
Fourth place winner gets $100.
Fifth place winner gets $100.
Sixth place winner gets $100.
Seventh place winner gets $75.
Eighth place winner gets $75.
Ninth place winner gets $75.
Tenth place winner gets $75.
In 1911, long before Al Gore invented the Internet, a newspaper editor named Tess Flanders, while discussing journalism and publicity, came up with the solution we need when she said, “Use a picture. It’s worth a thousand words.”
A picture really is worth a thousand words. But what image should a home inspector use to instantly convey that he/she is the very best? It is an image of you, the inspector, being presented with the Certified Master Inspector® award. Here is what to do:
First, have a custom award built at any local trophy shop. It should clearly show the words “Certified Master Inspector®” in large letters. Alternatively, they are available at: http://www.inspectoroutlet.com/cmi-wall-plaque.aspx
Then, stage the photo shoot. Wear a nice shirt, preferably with your home inspection business logo on it. Perhaps have a fellow inspector, a local politician, or maybe a local real estate agent present you with the award.
Make sure they dress up for the photo shoot. You may want the presenter to hand you the award while also shaking your hand. You should both be smiling into the camera.
Smile and take the photo.
This image conveys two parallel messages at once. The first is that you are a Certified Master Inspector®, which means that you’re the best. And the second is that you’re such a good inspector, you’re getting an award for it. It really is a killer image – concise and powerful!
Put this image on the homepage of your inspection business website. A picture is worth a thousand words, and a photo of you being awarded your Certified Master Inspector® professional designation says it all.
Hanging it on your office wall is nice, but won’t generate any sales. This image on your homepage will stop visitors to from moving on to check out your competitors’ websites by instantly convincing them that they’ve found the right inspector… you!
And finally, post the image here on this message board thread. We’ll announce the 10 winners and send everyone their $$$.