Originally Posted By: Blaine Wiley
This post was automatically imported from our archived forum.
I for one don’t have my price on the brochure, for a couple of reasons. 1, I don’t want to just hand my prices to my competition. 2, If my prices change, I don’t want to have to replace all of the old brochures. 2?, If price is the only concern of the buyer, and you are higher by $5 than your competitors, you won’t get the call to explain why you are better and charge more than the other guy. 2?, It just looks like filler to me, and it is what all of the cheap guys do.
The brochure is designed to get people to call you. If you give them the price, you take away one reason to call. I have gotten many, many inspections when the first question asked was "what do you charge for...". It should be professional looking (three fold, two sided and not printed on printer paper) and should convey information about you and your company. The more professional it looks, the more professional your company looks. Once they call you, reel em in.
Others will come on here who put their prices on their brochures, so take it all with a grain of salt and do what you think will work for you. And, get some of your competitors brochures out of real estate offices. They are a great source of info, and sometimes laughter ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif) ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif)