1st pic impression looks organized, professional.
Consider moving the phone number to the top in a larger font.
No location/address on all of them.
Very nice. Marc’s suggestion about the phone number and location are good ideas.
Do you want me to tear it up? You have to have a thick skin.
Yes. The marketing advice you can offer will be useful to everyone. Make it a case study, and give us your tips and tricks for effective rack cards and fliers.
Thanks in advance.
I really like the “Gentle way” you offered to critique.
We all want to make our mark, but making our materials with Consistency, Similar color schemes, Keeping it simple, Impactful, and Memorable helps in all marketing materials. IMHO Theo Critch
ps. - I tend to be too wordy in the first 10 revisions of any marketing materials
$275 looks a bit low to me.
$275 is to cheap if you are a licensed and certified inspector.
My son bought a 615 sq ft condo last year. You can almost reach every corner with 2 steps and a broom
I am up here in Canada and my prices start at $375cdn ($295usd) for an Apartment or Condo(excluding common elements)). Cheers Theo Critch.
I would want Anjali’s permission. It’s really rough though.
There are way to many low-ball inspectors in the industry. One shouldn’t start out as one.
I suggest you get a website and plaster that on your information & bus card.
You can put much more information about you, the services you offer, and about your business, on a website, because in todays world, information is king.
No ladders needed, No Basement, No attic, No Garage, No Exterior or grounds, to check. Just 1 Bathroom/Bedroom/Kitchen/other room, Underground parking spot, Heating, Air, Water, Electrical, 2 doors/a window or two, maybe a locker and a Balcony. In and out, in well under 2 hours.
What do other’s charge for Apartment or Condo inspections of this ilk? Theo Critch
I’m right there with you, Robert.
New construction condo within 5 miles of my house under 1000 ft² is $275.
add $1 for each year of age
Add $1 for each additional mile of travel
Add for additional ft²
Add $$$ for high crime zip codes and poor neighborhoods (I price myself out of money-pit inspections).
Add for Radon, Mold, Energy audit, etc.
My average inspection is $400 before adding ancillary services.
I know that in some parts of the country that would be low, but in East TN it is higher than average, but reasonable. Most of my business is from referrals.
Exactly! It is good to offer custom pricing and service scenarios. The other thing is that without Exteriors to worry about too much, most of the Apartment and Condo inspections could be done later in the evening.
Whoops, I gave away to much
ps. Trust me, a 5,000 sq ft Home cost A LOT MORE!!!
Targeting areas of energy loss. I’m not sure if that’s your job or in your SOP.
Pressure diagnosis. Same thing, I’m not sure if that’s something you want to keep in your wheelhouse?
Is this why there is a image from the Internet of stack effect?
Can you explain how you are setting the bar being brand new to this?
I’m with Nick. It’s rough.
It also looks like a desperate newbie.
1st off, as mentioned, the phone # should be up top, in BIG letters
2nd: Never put a price on a brochure. You may want to change your price. You don’t want to feel stuck because you have 1,000 brochures still laying around with your old price on it.
And then the price is, well, low for a home inspection. But maybe that’s the audit price. I don’t know. It’s confusing.
Why choose us? I don’t know. You don’t give anyone a reason.
The main body text spends more time talking about energy audits, but the photos show a general home inspection. It’s all very confusing as to what exactly you’re trying to sell.
What areas do you service? I have no idea.
Where is your website? It doesn’t say you have one. What kind of business doesn’t have a website?
As I used to say to a guy I worked for a long time ago, “you’re trying too hard to be everything to everyone and instead, you come as not being anything to anyone”.
Great News. Your SOP is directed at Home Inspections. Nick Gromicko might be able to confirm if there are any ancillary services that are outside the wheelhouse of a CPI. Noting: separate contracts. There is a provision for some activity that needs to be beyond 12 months from the date of inspection, but I would like to get confirmation if there are any services VERBOTEN within. Off to you Nick
I agree about not putting the price. You don’t want to have to explain to someone a year later why they can’t get the price on your brochure.
But, it does say “starting at” $275.00.