Originally Posted By: gromicko
This post was automatically imported from our archived forum.
I just wanted to warn everyone not to make the most common advertising mistake I notice on brochures and sometimes websites.
Many home inspectors "fill" their brochure with reasons to have a home inspection. This is a mistake for 2 reasons:
1. You are spending money promoting our entire industry, rather than distinguishing yourself. You are wasting precious space promoting you and your competitors equally. While you're convincing everyone to hire a home inspector...your competitors are convincing everyone to hire them.
2. If someone has picked up your brochure, opened it, and is reading it...they are likely already going to hire an inspector. Stop preaching to the choir. At this point...you don't have to sell them on a home inspection, you have to sell them on YOUR home inspection service.
PS I am happy to look and comment on any member's brochure if you send it to me at NACHI.