We’re developing a homeowner newsletter for our members’ use. The idea is that you’ll fill out a basic form with information about your client, and we’ll send them an email on your behalf, once a month, with new content about home maintenance/etc. The newsletters will include your name, email address, website, and ID card photo (if you have one), and will ultimately steer clients towards re-inspections and referrals.
We’re hoping to make at least some of the letters customized to the client/client’s home. One piece of information we’re going to include is the home’s air filter size & location. A newsletter may include something along the lines of:
Reminder: it’s time to change your air filter. Doing so will ensure that your heating and cooling systems operate efficiently (thus saving you money) and improve the quality of the air in your home. You’ll need a 16" by 24" by 1" filter (we recommend MERV-8 or higher) to replace the one located on the wall above your TV.
I think this is a great way to make sure these newsletters feel helpful and personal. Does anyone have a good idea for other similar items we could include? They have to be fairly common (so they apply for most clients) and easy to work into an automated system.