The first Guerrilla Marketing book was published by Houghton Mifflin in l984 and I read it the first year. It is a simple approach to marketing using simple low cost or even zero cost methods to grab the attention of a client.
QR codes can be used to great effect using Guerrilla Marketing techniques. Since the QR code is new to the US; its been in Japan for a couple of years, you can do the following to take your message to new clients.
Here is what I have done in the last week using QR codes.
Printed 6 QR codes on a page and cut them into individual slips of paper, I printed a total of 200 slips. I then distributed these slips in any place I was during the day.
I did not put my name on the slip just an enigmatic message; Secrets Revealed.
These slips were picked up by people and a total of 85 were used to navigate to my web page.
One person called and asked what was the secrets I had revealed? My answer; hire me to inspect your house and I’ll revel the homes hidden secrets.