**[FONT=Arial][size=2]Unfortunately, that about says it all right there!
I’m not picking on you Mr. Bowers, I’m sure you know how to market your company.
Adding to this thread (although I don’t understand why I bother) I just got off the telephone scheduling an inspection for $200 more than it was worth because the client “demanded” thermal imaging.
While typing this, I also just got off the phone (I’ve been on the phone all day by the way) with a corporate client that also demanded thermal imaging for me to do their home inspection yesterday.
I’m currently writing a report for a $2700 job for a “thermal imaging” home inspection for a country music celebrity.
I said it before and I’ll say it again, camera ownership does not make this work. Obtaining the cheapest camera and the cheapest training to “get by” gets you nowhere.
Thermal imaging is a different animal and it requires different marketing. The bottom line is that no one is going to spend $200 more on anything if they cannot perceive what they’re gaining for their investment. That is the short and sweet of it all.
How much do you charge for thermal imaging?
How much do you have to lose if you don’t do it?