Inspector Website Builder (IWB) has opted to have InterNACHI® host our discussions on this Vendor Forum dedicated to home inspection vendors. Thank you, InterNACHI® and @gromicko.
InterNACHI’s Official Vendor for building inspector websites exclusively for InterNACHI® members is Inspector Website Builder (IWB).
Free & Easy Leads: Are You Using Inspector Seek to Its Fullest?
Hey everyone,
Are you showing up on InterNACHI’s Inspector Seek search tool to get more job leads?
Here’s a video that shows you how.
If you’re not on there, you could be missing out on a ton of free, high-quality leads from homeowners and real estate agents in your area.
The best part is, it only takes about 10 minutes to set up. Here’s what you need to do:
Step 1: Log in to Your InterNACHI Dashboard
First things first, head over to www.nachi.org and log in to your account.
Step 2: Add Your Zip Code Listings
Once you’re logged in, go to the “Accounts” section and click on “Listings.” This is where you’ll want to add all the ZIP codes you service. This is super important because it’s how Inspector Seek matches you with local clients. Plus, this also turns on the “Call Me Now” button feature for your profile!
Step 3: Update Your Profile
Next, go back to “Accounts” and then to “Profile & Settings.” Make sure all your business information is up-to-date, especially:
This makes it easy for potential clients to check out your services and get in touch with you.
That’s it! It’s one of the easiest ways to get your name out there and generate more business without spending a dime on ads.
Are you getting leads from InspectorSeek? Let us know how we can help.
Boost Your Website Traffic with Ready-to-Use Articles
Hi everyone,
Want more visitors to your website without spending hours writing content?
Here’s a video to show you how.
Here’s a simple strategy: Use InterNACHI’s consumer articles to drive traffic—and clients—to your inspection business.
Step 1: Access a Library of Ready-to-Use Articles
Start by heading over to InterNACHI’s Consumer Articles. You’ll find hundreds of helpful, homeowner-focused posts on topics like:
These are high-value topics people are already searching for—especially when they want to save money or maintain their home.
Step 2: Personalize the Article for Your Brand
Copy the content and paste it into your blog. But before you hit publish, make a few smart tweaks:
Step 3: Use Local Keywords
Most homeowners are searching for solutions in their specific area. Try editing the article title or intro to include your city or region—for example:
This helps your blog show up when locals search for things like “save energy at home Charlotte NC” or “home maintenance tips Raleigh.”
Step 4: Watch Your Site Engagement Grow
When someone Googles how to lower their utility bills or care for their roof, your article could be the first thing they see. If your blog provides useful, trustworthy info—and you position yourself as the local expert—they’re more likely to click over to your site, contact you, and book an inspection.
Don’t have time to post customized SEO articles on your website? Let us know how we can help.
Keeping Your Inspector Website Up to Date
Hey everyone,
If it’s been a while since you’ve given your website some attention, now’s a great time to do a quick checkup. A well-maintained site helps you show up higher in Google, attract more clients, and make a strong first impression.
Here’s a quick checklist to keep things in shape:
Update your contact info. Make sure your phone number, email, and links all work. You’d be surprised how often small changes break something!
Link your social media accounts. Double-check that your Facebook, Instagram, and LinkedIn buttons go to the right pages. Keeping these connected helps clients find and follow you easily.
Swap out old photos. Fresh, high-quality images (especially before-and-after shots from inspections) really boost credibility.
Add new Google reviews. After every inspection, ask for a review and show it off on your site. It helps with SEO and builds trust fast.
Post or refresh blog content. Even one new article a month helps keep your site active and relevant to search engines.
These small updates go a long way toward making your business look sharp and professional.
If you need help updating your site, improving SEO, or setting up review widgets, reach out — happy to point you in the right direction.
Click here to book a call with Anna.
Getting Started with Your Wix Dashboard: A Guide for Home Inspectors
Hello everyone,
If you have a website built on Wix, knowing how to navigate your dashboard is essential for managing your online presence and growing your inspection business! The Wix dashboard is your central hub for everything related to your website.
Here is a quick guide to the key features you should be using:
Step 1: Log In
Step 2: Key Dashboard Sections
These sections help you manage your site, clients, and performance:
Step 3: On-the-Go Management
In short: Use your dashboard regularly to check for new leads, review your site’s performance metrics, and make necessary updates.
Learn more here.
Click here to book a call with Anna.
Happy client David Erler, Pure Point Property Inspections, Oaks, California 
“They take my geography and marketing ideas into account. They answer all my questions, which is great because I’m not tech-savvy.” - David Erler
Happy client Grant Doutt, Four Corners Home Inspections.
“Working with IWB took the stress out of my online presence and delivered a definite boost in credibility and inquiries.” - Grant Doutt.
Happy client Justin Doll, Fair Winds Inspection Services, Bethlehem, PA
“Working with IWB not only took the stress out of establishing an online presence but delivered a definite boost in credibility and more inquiries.” - Justin Doll
Happy client Justin Birtwell, Maxim Home Site Inspections, Western Connecticut
“Within a matter of two, three weeks, I had a website up and running. I’m very pleased with the result, the process, and the price—it just couldn’t be beat.” - Justin Birtwell
5 Social Media Mistakes I See Inspectors Making (and how to fix them)
Hey everyone,
We work with a lot of InterNACHI members on their marketing, and one thing I hear constantly is, “I know I need to be on social media, but I don’t know what to post,” or “I’m posting, but nobody is liking it.”
We recently put together a blog post about this, but I wanted to share the meat of it here because I think it’s valuable for anyone trying to DIY their marketing.
Here are the 5 Fatal Mistakes we see most often (and the quick fixes):
1. Being a “Sales Robot”
The Mistake: Your feed is nothing but “Book Now,” “Call Me,” or “Here’s a discount.”
The Fix: Use the 80/20 rule. 80% of your posts should be educational (maintenance tips, cool photos from inspections, safety advice) and only 20% should be asking for the sale. Build trust first, sell second.
2. The “Panic Post” Strategy
The Mistake: Posting 5 times in one week because business is slow, then ghosting for a month when you get busy.
The Fix: Consistency beats volume. Posting 3 times a week, every single week, is better than a random blitz. It keeps you top-of-mind when agents actually need you.
3. Thinking You’re Boring
The Mistake: Assuming nobody wants to see pictures of a crawlspace or a roof.
The Fix: You’d be surprised! Homeowners and buyers are fascinated by what you find. That “boring” crack in the foundation or that weird wiring job is interesting content. It shows you know your stuff.
4. Tunnel Vision on Your Audience
The Mistake: Only posting for Realtors.
The Fix: Remember that homebuyers, sellers, and current homeowners are looking at you too. Diversify your content. A tip on “How to change your HVAC filter” appeals to everyone and gets shared by agents to their clients.
5. Wasting Your “On-the-Job” Content
The Mistake: Doing a great inspection and leaving all that content in the report.
The Fix: (With privacy in mind) Take an extra photo of that termite damage or that pristine electrical panel for your Instagram. You are on site every day—you have an endless supply of content right in front of you.
I know the biggest hurdle is usually just time. It’s hard to stop and think about Instagram when you have a report to write.
At Inspector Website Builder, our tagline is “Focus on inspection and we’ll do the posting.” We know you’d rather be inspecting than fiddling with hashtags.
If you want to read the full article with more details, it’s on our blog here.
But I’m curious—what’s the hardest part about social media for you guys? Is it finding the time, or just figuring out what to say?
Thanks for this! I’m guilty of these and needed the refresher 
Figuring out what to say or what to post 
This would be a great gift
Thanks for the replies. You can post to seven social media channels from your Wix dashboard. There are two social media webinars coming up this week, and if you still need help posting, we can do it for you. Click here for more info.
Please and thank you
Great webinar! I love these,and attend every one that I am able to. This one included! Looking forward to it guys
Merry Christmas & Happy Holidays! 
I don’t have a Wix dashboard. Spectora built my site. So this is a no go for me?
Hi David. I don’t know how, or if, Spectora’s dashboard lets you post to seven social media channels with the click of one button. However, this is included in the Wix dashboard. Can you track everything you do in marketing through your website analytics?
So, you don’t know…ok. Thanks for the reply.
Hi David, reach out to Spectora and ask whether your website has a dashboard to track your marketing efforts. Let me know what they say.
