We’re launching a new division of InterNACHI’s Member Marketing Department. We’re going to be making custom online videos that promote members. These videos will include the member’s contact information, a link to their inspection business website, mention of their qualifications and ancillary inspection services, and their inspection business logo. Members will also be able to email us still shots of themselves in action on inspections so that we can incorporate them into the videos. The scripts of the videos will of course be search engine optimized. They will be hosted on sites like YouTube, InterNACHI will link to them from some of our inspector search sites, and members will be able to embed their custom videos on their own websites as well.
We signed a lease on a warehouse on Friday where we can build out the film sets. We also hired an additional Final Cut Pro editor and graphics artist to help create the promotional videos.
We begin production in three weeks.