I live in the ohio valley and Radon is very prevalent. My rural area does not discuss it much and while some offer Radon testing it is very quiet.
I want to market and educate clients and realtors as the the importance of testing not only during the real estate transaction but as a ongoing preventive measure to keeping them and their families safe.
I do one in every 15 inspections with an included Radon test and have seen a 33% rate of homes with higher than acceptable levels.
One client I just did on a home where I only found 5 deficiencies was pleased to learn that the home had a high level and the seller installed a MIT system saving them not only $1300 but the daily exposure . They have agreed to write me a testimonial of their experience.
I want to capitalize on this and start a campaign and would like some advice from those who focus some of their marketing on testing and ideas as to how I might do this.