Originally Posted By: Nick Gromicko
This post was automatically imported from our archived forum.
Erol, it has nothing to do with me. I’m not even a home inspector.
Think about it... if you type in the phrase "certified home inspectors (followed by your city)" as many consumers do when trying to find a home inspector... Google... within a fraction of a second... not only has to figure out what the consumer is looking for (problem 1), but then figure out what sites satisfy this search (problem 2), then find these sites amongst a gazillion other ones on the web (problem 3), then display them for the consumer in the order Google figures is most useful to the consumer. Wow! All in less than a second.
To accomplish this daunting task, Google indexes every website. Just like a library organizes books ahead of time (before you arrive) so that the book you are looking for can be found easily (books at a library aren't just in one big pile)... Google organizes websites ahead of time before you arrive.
Just as when a library gets a new book, it has to determine where to put it... Google also has to index every website.
And just as a book's author tells the library about his/her book to help categorize it properly, you must also tell Google and other search engines about your website to index it properly.
Proper indexing is everything.
Anyway, there exists a list of words and phrases which instantly and correctly alert search engines that your site is that of a home inspector's and therefore should be indexed as such. These words and phrases are so strongly tied to the home inspection industry that they are essentially self indexing (Google instantly knows what your website is).
Other associations, vendors to the inspection industry, sponsored link purchasers, and non-NACHI member inspectors add these words and phrases to their meta-tags for good reason.
Using these words or phrases to index your site (just as many internet savy members and non-members do) does not make those words or phrases appear on your site. It does not take the visitor to another website. It merely helps search engines recognize what your website is about, helps search engines index your site properly, and helps consumers find your website easier.
I much prefer email to private messages.