Originally Posted By: Nick Gromicko
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I agree with Gerry.
We did a survey of real estate agents and buyers asking if they visited the inspector's association web-site as part of their decision to choose the inspector. Our survey was intended to figure out what causes a person to choose one inspector over another. It was a big 18 month survey. We learned what causes one inspector to be chosen over another now and so NACHI focus's its efforts in that direction.
More importantly we learned that almost no home buyer visits Inspector Association web-sites. Nearly nobody! Even when the web address is pushed under their nose. So nobody outside of the HI industry is likely reading these words.
Another cool thing we discovered is that letters and logos like NACHI or ASHI do nothing. ASHI written out does nothing either, namely because of the word "society" which is viewed by the general public as a social organization, not a professional association.
The super cool thing we discovered is what works: There are quite a few things that work well, which surprised us. What Really Matters article really works with agents and the full words "National Association of Certified Home Inspectors" really works with buyers. Namely because of the word "certified."
This stuff is boring to most but I was a former Senior Research Analyst and I eat this stuff up.
ps Having so much fun at NACHI...ooops...I mean the National Association of Certified Home Inspectors