I orignally posted this in the Marketing Section, (http://www.nachi.org/forum/showthread.php?p=247352#post247352), but I thought that I would move it over here, as well, since I’m told that Nick G. doesn’t go to the Members Only Section.
Recently it’s been announced that the NACHI web site is undergoing a massive change and upgrade. See http://www.nachi.org/8th.htm . I think that’s great! Since a major change is already underway, I would like to offer this suggestion to Nick, Chris and any other powers that be.
I personally would like to see a very different look for the “face” of the web site. Specifically, I would like to see the face, or outer appearance of the web site, be more “consumer” friendly. And by consumers, I’m not referring to home inspectors who are the consumers of NACHI’s services and wares, I’m referring to home buyers, home sellers, home owners in general, realtors, etc. who are the consumers of home inspection services.
The improvements to the web site that are apparently underway (and admittedly I don’t completely know what is going on) all seem to be wonderful improvements. And with these internal improvements, perhaps a face change is in the works, as well. I don’t know.
Correct me if I’m wrong, though, but the current face of the web site seems to be very much geared to NACHI members or potential members. The bulk of the front page contains a huge list of NACHI benefits, services, activities, events, etc. All things that are very useful to home inspectors. And while there is some information geared to the general consumer public, it seems to be buried within all of the things geared to inspectors and is not readily visible. Certainly the site as it is now structured has helped to grow NACHI’s membership and retain its membership with a tremendous amount of benefits, but since NACHI has experienced phenomenal growth in recent years, to the point where the membership in the US is now capped, perhaps it’s time to look at things a little differently.
Close your eyes for a moment, and try to get out of your home inspector role for a moment. Put aside your prejudices and preconceived notions. Imagine that you are a person in the process of buying a home and are in need of home inspection services. You’ve just googled home inspection and up pops ASHI’s web site. Click on it now. http://www.ashi.org/ . After looking that over you scroll down a bit and click on NACHI’s web site. http://www.nachi.org/ .
Tell me honestly, if you are a consumer looking for a home inspector or just general information about home inspections, which site is most appealing to you. As a home buyer/seller, I personally think that the ASHI site is more appealing. And please note, I’m not talking about ASHI or NACHI as organizations, I’m only talking about the “face” of the web site, the face put out to the public, the marketing face.
I personally would like to see the face of NACHI’s new web site be a little more like ASHI’s. It’s visually more appealing, it very quickly and clearly tells you what ASHI is and why you should hire an ASHI inspector. It has three distinct and clear zones for Home Buyers/Sellers, Real Estate Professionals and Home Inspectors, along with quick links to other pertinent information.
I’m sure that all of the services, benefits, activities and events, etc. that we now enjoy at NACHI.org could be integrated within the new site in such a way that they would still be easily accessible to members, while allowing the face of the web site to be more “consumer/public friendly” and appealing.
Anyway, that’s my humble opinion. Any other thoughts?