This logo is simple and direct. The arrow reinforces the name “Pointer”. Due to their simplicity wordmark logos hold up well to scaling. As a general rule the cleaner you keep a logo, the easier it will be to work with in the long run. Here are a few tips that will help your logo:
A) Keep the name as brief and direct as possible. In design, every letter takes up space, the more letters you add, the smaller the name will end up being. The smaller the name is, the more difficult it is to read quickly. The name “Twin Fox Inspections” is better than “Twin Tyrannosaurus Rex Home Inspection Service Providers”.
B) If your logo reads “Red Rhino Home Inspections” you clearly stated the services that you provide in the name. Your image should reinforce the “Red Rhino” because that is the unique part of your name. I know what a home inspection is, especially if I am looking for that service. Your logo is not for showing people everything you do with little pictures. Whatever you do, do not try to copy the logo of everyone else in the same field.
C) The logos I used for reference are logos I have designed and still remember. Your goal should be to set up a company name and an image that I can remember years later (I have seen a few home inspection logos in the past 10 years). If I can remember your name off of the top of my head it is much easier to recommend you. Here are some good examples. Grey Lantern Home Inspections, Sparrow Home Inspection, Orange Book Property Inspections…
For more info on logos go here: Marketing for Inspectors: Questions to Help Think Through a Good Logo - InterNACHI® and here: Redesigning Bad Home Inspection Logos
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