There is nothing technically wrong with any of the bad logos in the image below. They are just concepts that have been over-used in the home inspection industry. The goal of any marketing is to be remembered. A logo that looks the same as everyone else’s design is not working for you the way that a logo should.
For example, if your company name is Red Rhino Home Inspections, the graphic should reinforce the “Red Rhino” part. You don’t want people to hire any “Home Inspectors” you want them to hire “Red Rhino”.
In the attached image I took some logos that don’t work well and made some minor changes to fix the designs.
What most of these designs have going for them, is a good name. A bad name almost always makes for a bad logo, so I haven’t used a cryptic hard-to-understand acronym name here like JCB or PNG Inspections.
Note: Having a logo that is a complicated house graphic does not sidestep any of these issues. If anything, the more complicated that your logo gets the more problems that you can run into when you have to scale your logo down later. Really complicated logos tend to be difficult to read when the logo is small. So in many cases, less is more with a logo design.
