A common criticism that I hear of word mark logos is that they are too boring because people assume lots of complexity in a logo is what makes the design better, or makes the design “pop”. However, it is really easy for complexity in a logo to cause unforeseen problems down the road. A simple word mark logo can avoid the pitfalls of other designs because it focuses on the most important part of a logo, your company name. If I can read your name in your logo, when I see it in passing I can go search your company online later. If I can’t read your company name in your logo design, I will probably be hiring someone else. A simple word mark can also be more versatile and require less changes to get it to work in a variety of different formats. Less headaches working on design problems for you = more time inspecting homes. Keeping your logo simple can save you time in the long run.
This inspector communicated that he is a veteran without using too many elaborate images that overpowered his company name.
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