This article adapts the AIDA sales funnel framework, originally developed in the advertising industry through studies of consumer behavior in the insurance market, to the commercial property inspection business.
It explains the framework and outlines key factors for inspection business professionals, sales teams, and operations staff to consider at each stage.
Read the guide as an introduction to the online course that helps you build and optimize your sales funnel: https://ccpia.org/sales-funnels-for-commercial-property-inspection-companies-and-their-sales-and-operations-teams/