SEO worthwhile?

Keep getting called by Search Engine Optimizing companies. I’m in a rural area but reach out 59 miles to get all the business I can. Could use double the inspections weekly without being greedy. Are these SEO companies worthwhile? One of the was/is a sponsor for interNACHI. Thanks for some input

Whatever you do if you go down the road DON’T go with a company that cold calls you. Do some research and get some referrals. I’ve done it and it helps but it’s not a super gamechanger. Mainly, there are only so many HIs up for grabs that a consumer is blindly searching the net for. REAs are the best resource but that’s a whole other kettle of worms.


If they’re calling you ignore it, those guys are mostly blowing smoke! If you’re looking to invest money into your website/SEO, then call Ian with Full View Digital. @irobertson


Lots of the cold calls you will get for various services, they will start off by making this statement. This is meant to give you the impression they have some credibility, but it means nothing.

Here’s a good test for any company trying to sell you SEO services. Search a term that should logically find that company on Google. Do they show up near the top? If they can’t do great SEO for themselves, I wouldn’t have much confidence they could do it for my company.


Thank you @bhubbard3 !


SEO is becoming a very hard nut to crack open for us that live in rural areas without specific addresses and front store sites. I was good until I moved into a rural setting without a street address and just a box number to go by. After a battle for several months I finally had to go with a regional setting. I recently tried again with an SEO advertising campaign through google using a reputable local website specialist. We did lots of research beforehand and determined it might be worth another try. $ months into it and we are shutting it down. While my business is up a small amount and my site has moved up in the page locations the cost did not balance out on the ROE as we thought. I am now seeking out agents I have used or have in the large area I cover to try to boost my name out there.

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I also highly recommend Ian Robertson at full view digital media. @irobertson


Thank you George. Where are you from? I’m rural, but do most of my inspections in the larger surrounding towns. Also using Angi, but hope SEO can get me away from them. Got to do something more to boost my minimal business. Hoping social media is the ticket!

I have had my fair share of SEO company engagement. What I can tell you from my personal experience is that it really matters where you are at in your business. If you are new’ish and are looking for business… hands down review directories are where you want to spend your time/money. Google is king, but you want to also spread the reviews around. Google “home inspector” in your territory. Look for the best inspectors and see where their reviews are living. Duplicate that effort. If you are well established and need to bury some revenue, SEO is a long term vehicle for that (year +). SEO for your website takes along time to establish and most companies are working off of old outdated techniques. Most are not worth their fee. In my mind reviews and trade relationships are number 1. Social media presence is number 2. SEO is no 3.

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10 SEO tips for small businesses

  • Find the right keywords. …
  • Focus on your unique offerings. …
  • Don’t overstuff your site with keywords. …
  • Build links to your site. …
  • Publish high-quality content and lots of it. …
  • Get social. …
  • Make sure your website is user-friendly. …
  • Measure results.

Thank you @dtearle !

These three tips boosted my SOP:

One single, authoritative and high-traffic site (like InterNACHI) can do a lot more for you than a dozen poor-quality links.

Post frequently on [InterNACHI’s message board.

Make sure your message board signature contains a live link to your inspection business website and NAP.