Professionals are sought out for their knowledge and skill and get paid for their services.
I’m a professional Home Inspector and I’m a professional Thermographer. I get paid to perform home inspections and I get paid to perform infrared thermography. Often times I get paid to do both at the same house on the same day, for the same client, but it is a separate service. Thermography is not a subset of the home inspection SOP.
Those that do not get paid for their services are amateurs. There are plenty of home inspectors who are amateur infrared camera owners and they charge the appropriate fee for what they do with their equipment.
If you probe a bit, you will find a marked difference in how a professional Thermographer goes about performing a paid thermography inspection of a residential property from what an amateur infrared camera owner does in their inspection.
Just as buying a point and shoot digital camera does not make one a professional photographer, simply buying a cheap infrared imager does not make one a professional thermographer. Nobody seeks out the neighborhood kid with a point and shoot digital camera to photograph their wedding, they seek out a professional photographer.
Home inspectors who are amateur infrared camera owners and perform their service for free are not our competitors. I have absolutely no problem marketing paid thermography services against free “thermal scans” by amateur imager owners.
Those inspectors who treat their infrared imager as just another tool in the bag that helps them be better home inspectors (a perfectly valid approach IMO), should just go about quietly using it as another tool, without hoopla and fanfare. They really shouldn’t advertise infrared thermography services for the same reason that they don’t advertise that they perform photography services because they happen to use a digital camera in the course of performing their home inspection.
If you advertise a service, you owe it to your clients to have the equipment, competence and methodology deliver a professional level of service.