This right here is your problem with thermal imaging, Bryant.
It is not a “build it and they will come” business.
You have to do education for the potential clients. If you sell baseball caps, the ultimate marketing would be a Super Bowl Spot. If you had that same Super Bowl Spot for thermal imaging, I doubt you would get many calls. The reason is, people know what baseball caps are, they don’t really know how thermal imaging can benefit them.
I am doing a job for Abercrombie and Fitch today. This job came to me via an electrician I use to pull panels off in front of me during an inspection. This avenue I use for marketing is just one spoke in the marketing wheel. When I do thermal imaging for a facility of any sort for electrical I have an electrician pull the panels in front of me. I don’t use just one electrician. I use multiple ones. I educated these electricians throughout the years on what thermal imaging can and cannot do. I work as a sub contractor for some and others just give me the work, because I give them work.
You can use that same marketing approach for just about any trade. Insulation contractors, spray foam contractors, HVAC-R, roofing, etc, etc, etc.
But it doesn’t stop there. So now I have the facility manager for Abercrombie. I will hit him with educational emails 3 times over the next 6 weeks (on autopilot), then once a month. Oh and by the way, guess what? Abercrombie is in a mall. I will make sure to meet the facility manager for Scottsdale Fashion Square today. Guess what he will be getting over the next 6 weeks?
And it still doesn’t stop there. Scottsdale Fashion Square is owned by a large company that has several malls just in the valley alone. I will make sure to get all those facility contacts then set up a free live presentation on IR.
Now if I really want to make the event special I will also invite out the guys from APS and SRP and talk to them about rebates and incentives on LED, etc.
These are all just examples of things to do. If you think outside the box you can quickly develop a good account base to call upon.
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