An abstract logo uses shapes, lines, and colors to convey ideas rather than trying to look like a specific recognizable object. An abstract logo can be a good approach if your company name cannot be represented with a specific image. The abstract image allows potential clients to engage with the logo in their way and make their own connections about what it might mean.
The upside of a simple abstract logo is that they tend to hold up well to scaling. So the logo works when the design is small. The simplified image also makes it easy to quickly focus on the most important part of the design, which is your company name.
As always, it’s important to keep detail in the abstract image simple so that the shape is reinforcing, rather than distracting from the company name.
Some famous abstract logos are Pepsi, Toyota, Nike, and Chase Bank.
Have your marketing professionally designed by the InterNACHI design team. The design services are free. Place your custom print order here:
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