I have been marketing MIC for about 5 weeks now and only generated 1 inspection.
By marketing I mean leaving about 1000 flyers with local realtors in week 1
Mass emails to about 1600 local realtors in week 2.
Mass emails to local realtors in week 3.
500 flyers to local realtors in week 4.
Week 5 is Turkey week not to much marketing. 1 Realtor office presentation for about 15 realtors. (lots of interest)
Also as I am driving around and see a For Sale sign I hang a flyer.
I have only generated 1 phone call from flyers (when left in a mail bins) and nothing from emails.
Now when I am handing out flyers and talking to realtors face to face I generate alot of interest.
So I am going to stay the course and concentrate on talking directly to realtors and generate more office presentations. That is where I get the most positive feed back.
The whole MIC program is new to realtors and will take some time I am sure and most realtors here already agree with and know the advantages of haveing a home inspection done ahead of time…its convincing there sellers to do it is the hard sell.
Hope this helps