First, I’m not sure that your question has much to do with marketing since marketing is not about waiting until being asked a specific question and answering it.
Here is how I plan to use Nick’s plan in conjunction with what I am already doing in my market.
In my state, it is up to the individual city/county to decide to adopt and/or enforce building codes. In the majority of the counties and cities, there are no codes and contractors are not only unregulated…but there are no inspections done of their work at all.
Virtually all of them, because they own a pickup and a hammer, consider themselves “builders” and qualified to inspect homes. Many do as a means of getting job bids…and the real estate salesmen love to refer them because they are not there to report on defects but find things they know how to fix, and fix them. Very few deals are killed that way, yet — not only is the “remedy” just as bad as the “disease” in many cases, but there is no AHJ to inspect since no permit is required or issued.
My marketing plan includes, among other things, steps toward educating the public of the need to ignore the advice of the real estate salesman and seek independent and sound advice from someone who is not a contractor but someone who is a full time professional inspectorskilled, trained and 100% committed to the business of providing objective, comprehensive and accurate reports.
While I do not think a logo is essential, I do appreciate the backing of the association in this endeavor and others may, as well. Perhaps not. No one is forcing anyone to use it any more than anyone is forcing a member to devote part time to the profession. It is simply a business decision and a personal matter of choice. I choose to use it. Other opinions may vary.