Google advertising

Has anyone here bought advertising on Google? I see that quite a few of my competitors are using it. Curious what kind of an ROI you have seen from this?

Also what type of experience have any of you seen with Home advisor?

Thanks in advance for your input.

James Henderson
A True Value Inspection

Negative on both.

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Google pay per click is expensive, I have tried it before but to many tire kickers, my experience is poor ROI.

Contractors Join Class Action Lawsuit Against HomeAdvisor

# Contractors sue HomeAdvisor, say site’s leads are ‘overwhelmingly bogus’

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I have never used them. We have a company called Home Stars which is likely similar, waste of money!!! Get a good SEO for your website. I get a lot of my business thru my website.

I use Google Ad Words express. I usually get 5 + inspections a month from it…I

I would imagine it will depend on the area or market you are in. **BUT, My experience with any PAY PER CLICK is like a noose around your neck.
You will pay for each time a competitor clicks on it as well as those not really committed to needing a home inspection…also many clicks will be from agents just trying to price shop for their clients. And my experience with “Yelp” (and similar) was that you have no idea what the cost per click is going to be and or they put you in a cost bracket along with Real Estate Agents, figuring you are going to get 3-6% of the selling price of the home…just doing an inspection.

(I’m sorry, but most of these companies and the kids that call you are from the glut of college IT graduates that have been produced and have no idea what they are selling, nore do they have the knowledge or ability to actually set you up in a marketing program that works or gives you a reasonable return on your advertising investment).


It is my opinion, after using a Home Advisor for quite some time, is that I believe they are operating in criminal behavior. I was lucky if I got one out of being charged for 12 leads which most were phoney. In the end, the leads cost me almost as much as the home inspection fees. For any of these companiesI, I would suggest checking with the BBB, Justice Dept in their state, and also look under “scams and complaints” Add to that – Who are the principles owning these companies. Hold on to your wallet and credit cards Willey, Nothing should be open ended.

They aren’t any different. All you have to do to get a good rating is pay this “Not for profit” organization $69/mo…I don’t see how anyone finds them to be legitimate either.

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General public is not aware the listings on BBB are paid for. I, myself, was not aware until they tried to get me listed. Talk about conflict of interest.