Originally Posted By: gromicko
This post was automatically imported from our archived forum.
Crystal River, FL
Home Inspector Marketing, Inc., announces a new marketing plan designed specifically for Home or Commercial Property Inspectors. It?s a What To Do and How To Do It manual, entitled ?Relationship Marketing for Property Inspectors, Creating and Building Relationships.
According to the author, Marshall Bracey, it?s easy and inexpensive to implement and in two test markets, the plan has produced an outstanding increase in business for the two inspectors that used the plan.
The plan includes chapters on:
What is Marketing? This chapter starts the inspector thinking of marketing in a positive sense. The concept of customers is expanded and it asks the inspector to try to define what each set of customers want from the inspector.
Defining what sets you apart. This chapter helps the inspector think through those things which sets him or her apart from the competitors.
Developing your written and spoken marketing message. What you say or write about your service makes a difference. This chapter helps the inspector develop effective written and spoken messages.
Creating Relationships. This chapter helps the inspector with ways to meet new people and establish more contacts that can refer new business.
Managing your contacts. This chapter explains how to organize a new database of contacts.
Building relationships. People do business with people they know, like and trust to perform well. This chapter is about building credibility and trust, and strengthening professional relationships. This is where referrals come from. This is the meat.
According to the author, this plan is not a ?snake oil? remedy to more business, nor is it a ?Secrets Reveled? that somehow makes new business flow to you without effort. So, this manual is not for everyone. It?s for those inspectors that want to significantly increase their business and are willing to perform the marketing tasks in the manual. It isn?t difficult, but it takes discipline and effort.
For more information, please contact Jay Stone at 800-(Available May 12th) or, go to the web site www.marketingdynamx.com.
--
Nick Gromicko
Founder
dues=79cents/day.
I much prefer email to private messages.