Originally Posted By: Nick Gromicko
This post was automatically imported from our archived forum.
or
My sister told me about him and then my REALTOR told me about him.
or
I found him on NACHI's website and then saw his literature at my bank.
Anyway... there is a rule as to how homebuyers choose inspectors...
They will choose the first home inspector they are referred to or discover twice.
There is something about finding a home inspector's contact information in two or more places that is so powerful that almost nothing can offset it.
Lorne Steiner talks about this a lot. You have to hit them with several
impressions in a row to have a chance of being the first inspector they discover twice.
Many times I've asked the homebuyer what site you saw the inspector on or what was the inspector's web address... they have no clue... so how could you determine where someone finds you?... you can't. If you could I'd be thrilled.
It is impossible to determine which
impressions have hit your client (because the client can't even remember)... especially these days where almost all the homebuyers are researching on the internet... where surfing is done so quickly with almost no lingering tangible reminder of the impression.
The only thing an individual inspector (even one who is asking his clients where they "found" him) can say about where their inspections come from is to look at the traffic stats of inspection sites dedicated to homebuyers only. NACHI.org's traffic means nothing as most of it is generated by inspectors, not clients. Sites like
www.InspectorSEEK.com and
www.FindanInspector.us that have solely consumer traffic are the important ones... but trust me... no client surfing the internet will EVER recall what website address it was they hit.
Don't take my word for it... next time you are on a job site, ask your client if he can tell you the address of even your website  And he/she hired you! No way will they be able to do it... let alone be able to tell you the site address like
www.InspectorSEEK.com or
www.FindanInspector.US that listed your contact information. Absolutely impossible.
Try it... if you find one client in your entire career as a home inspector who can tell you the address (URL) of your website... I'll buy you dinner, next time we meet... for life.
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Nick Gromicko
Founder
dues=79cents/day.
I much prefer email to private messages.