He’s at it again:
Fellow Home Inspector,
I am very fortunate to get a lot of inspections through my home inspection website, but it took a little work to make this happen.
If you want to get a significant amount of work through your website, your website has to be ‘readily accessible’. This isn’t going to happen unless you have already worked on your site to make sure that it appears at the top of the lists that the search engines, such as Google, produce after a search.
Say for example your name is Henry Frud, and you are the owner of Frud Inspections, located in Akron, Ohio. Your website is at www.inspectionsbyfrud.com.
If a person is searching the internet for home inspectors in Akron, they will probably enter the following keywords into the search box: “home inspectors in akron, ohio”
These are the websites that appear on the first page (and if you are not on the first page, you are already out of the picture, so to speak):
To make sure that your company appears on the first page of the major search engines, and preferably at or near the TOP of the first page, you need to have a lot of links to your website from other home inspection-related websites. But not just any kind of links. You need links with relevant ANCHOR TEXT. What the heck is relevant anchor text, you ask? Hey, glad you asked…
Relevant anchor text for Henry’s website are the same words (AKA KEYWORDS) that was, or might otherwise be, entered into the Google search box. Yep, “home inspectors in akron, ohio” is relevant anchor text for Henry’s site. Other relevant anchor text would be (and you want to mix it up a bit - you don’t want a hundred links to your site with the exact same anchor text, or the search engines will think you are up to no good, or wearing a ‘black hat’):
“akron, ohio home inspectors”
“akron home inspection companies”
“home inspection companies in Akron, oh”
“home inspectors in Akron”
The websites on the Google list will not change much when using the aforementioned keywords, just a little bit of change in “rank”, as the keywords are pretty much the same, or very similar.
What Henry needs, then, in order to compete with the big boys and get his site to appear on the first page of the search engines, are a lot of ‘quality’ relevant anchor text links from other websites. Here, then, is an ‘active’ link to Henry’s website that contains relevant anchor text:
home inspectors in akron, ohio
As you can/will clearly see, this is not really Henry’s website, just a page on one of my websites set up to illustrate the meaning of a link with relevant anchor text. But wait, what was that I just said about ‘quality’ links? Well, a quality link would be from a website that has been around for a few years, and usually the older it is, the higher the value. Why? Because the search engines are programmed to believe that that older sites are more ‘trustworthy’ and less likely to be ‘spammy’. A quality link would also be froma site with a high page rank, or ‘PR’. if you install the Google toolbar into your browser, you will be able to see the page rank of any website on the internet. Why does a link from a website with a high PR have more value than a link from a site with a low one? Because the more high quality, relevant links that a website has linking to it, the more important the search engines think it is.
SCHOOL IS OUT!
What am I getting at here? I’d like to propose a link exchange with you. You provide a link to my website, using relevant anchor text, and I’ll provide a link to your website, using relevant anchor text. Just go to my submit link page and fill out the short form. Every link makes a difference, and one from a 10 year old website with a Google PR of 3 is a very good place to start.
Thanks for your time,