The racks will be used to offer copies of the Certified Master Inspector Guides, the REAL Property Times newspaper (a NACHI publication), and other inspection related publications.
Although Michael and I personally split the cost of this project 50/50, each rack will be for combined use. The racks and publications will be shipped to participating RE/MAX offices and other real estate offices across N. America this summer.
Michael and I started our own VC group, so if you have any ideas that might help the inspection industry and you need some help with it, we want to talk to you.
Nick… thank you… and tell Michael thank you very much also.
I give credit where credit is due, and Michael earned this one.
So you want an idea Nick? Why don’t you buy pay per click
ads that will show up on the front page of Google, in all 50
states, everytime the word “home inspector” or “home inspection”
is searched for?
What’s money for, if you don’t spend it? :mrgreen:
John, because although many search for keywords “home inspector” and “home inspection” on google, most potential clients (the only people we care to have find us) don’t. The people we care most to attract (those that are about to hire us) most often enter into a google search: the following string “certified home inspector” + the name of the city they are looking for an inspector in. For example “certified home inspector Las Vegas”
Nick,
Johns right. Use ad words for google and yahoo… I also don’t know if “certified” is the first word that pops in to some ones head. Easy to check though, just ask 10 people that are not in the H.I. business how they would look up a H.I. on line and see what they answer. Just ask them what they would search, and don’t give them choices and see what they say. Or ask them to pick from : 1. H.I. 2. Certified H.I. 3. Licensed H.I. and see what they say.
But Johns right. The easiest way is just include “Certified” in yahoo and googles ad words. Chris will be able to set this up in about 1 hour.
I’m not interested in what keywords are used to find home inspectors. I’m only interested in what keywords are used by the small portion of the above aforementioned group who are looking and likely to hire a home inspector. And “certified” is at the top of that barrell. Ask any consumer on the street what thing they would want to know about an inspector before hiring one if they could only know one thing about the inspector. They all answer the same… and it ain’t “I’d want to know if he’s licensed” or “I’d want to know if he’s insured.”
Remember, I have absolutely no interest in getting traffic from people looking for home inspectors. Heck, 1/2 the traffic of that group is coming from within our own industry from inspectors looking for themselves or their competitors. I’m only interested in getting traffic that leads to our members getting hired (a very unique subset of the aforementioned group).
Thought I’d explain it for the 50th time, to no avail I’m sure.
Correct. City is actually first, “certified” second, and the ancillary service third (if the consumer is looking for a home or mold or whatever type of inspection).
Again though, these are not the keywords that generate the most hits… something I’m not seeking.
