I’m thrilled to be diving into the world of home inspection, but like many starting out, I’m facing the challenge of drumming up new business. I’d love to hear your insights and experiences on effective strategies to generate leads and establish a solid client base.
Here’s what I’ve been considering so far:
Networking: I plan to attend local real estate events, join professional associations, and connect with realtors, contractors, and other industry professionals. Any tips on how to approach these connections effectively?
Online Presence: I’ve set up a website www.inspectrumhome.tech showcasing my services, certifications, and expertise. How have you optimized your online presence to attract clients? Any advice on utilizing social media or online directories?
Referrals: I believe satisfied clients can be powerful advocates. How have you encouraged referrals from past clients? Any specific strategies to incentivize referrals or garner testimonials?
Marketing Collaterals: Have any of you found success with flyers, brochures, or direct mail campaigns? What approaches have yielded the best results?
Continuous Learning and Specializations: Are there particular niches or additional certifications that have opened doors for you in this industry?
Offering Added Value: Beyond the standard inspection services, what additional value-adds or educational resources have you provided to clients that helped distinguish your business?
Local Community Engagement: Have you found involvement in local community events or workshops to be beneficial in generating business?
I’m eager to learn from your experiences and any lessons you’ve gathered along the way. Feel free to share your thoughts, success stories, and any pitfalls to avoid as I embark on this journey.
Thanks in advance for your guidance and support!
Best regards, James Daniel
www.inspectrumhome.tech
470-646-1981
Inspectrum LLC
Located In Monroe Georgia (serving 45 Mile Radius Around Monroe, GA)
It would help if you could fill out your signature and post your website. Helping us know where you are located will mean better responses to start with.
Hi James
I created a link for members to look at your website
Suggestion:
Get your name - address - phone number at the top of the landing page.
As they call it, NAP.
Networking is important.
The key is to remember that no one is going to use you because they met you once. People who network a lot get burnt out on the people who show up once and think that is enough. It can take months of consistent networking to notice the effects.
Online presence:
Holy cow your website is terrible.
You don’t want to say you’re brand new. No one wants to hire a brand-new inspector. Your phone # needs to be upfront and on top. Most people are looking for your contact info more than the content.
I find social media is key. Post often on as many platforms as possible. And post relevant content about your company, not generic content.
Value and specializations are area-specific. What works in Southern California is going to be different than what works in Ohio.
Your best bet is to read what’s already been posted in the marketing forum. There are 10-15 years of good content already posted. IMHO, most guys who fail do so because they won’t bother to read what’s already been posted.
Just a heads up…I know its New Years Eve and all but if you’re looking for guidance and support and make a post, I’d also recommend staying engaged with us inspectors that take our time to give you feedback in a timely manner.
Meaning…if you create a topic, expect some feedback within an hour or two or less and be ready to immediately engage. If we don’t hear back from you in a day or two, we might be less than willing to continue the discussion
Ok, well thank you for your feedback. I will be diving into some of the older topics that were already discussed for the time being. Thanks again, and Happy New Year.
Thank you for your quick response. I must admit, the website is a wreck and was launched prematurely. I should spend a few more days, or weeks redesigning the site. I will take heed of the suggestions you’ve made. I broke a lot of my own rules. It was premature, to say the least. Thank you for the feedback. Happy New Year!
The best advice I can give is to be patient. Build your business deliberately and on solid footing. The first hundred or so inspections you will still be learning (a lot!). So you don’t really want to have every agent referring you, as you will make mistakes, and that may quickly ruin your reputation. I’ve always said it is best to fly under the radar a bit until you are really comfortable in your ability.
It will take time to build a referral base so make sure you are covered financially until that happens. Most say 3 years or so, but this depends on many different factors.
Man, I need all of the help I can get. I am curious how the whole back-link strategy applies to correspondence in a forum. I read SEO for dummies back in 2016 and implemented a lot of the knowledge into my paint and renovation company’s site. I feel like the algorithms and how Google etc. index sites and page rank have completely changed. I was the # 1 search in my area for a few years and did well. However, according to SEO Quake, I was doing a lot right but also a lot wrong! I just feel like so much has changed and I fell asleep at the wheel on Marketing. My phone still rings for Atlanta PaintWorks (My Primary Company) telephone # but I want to continue to pursue home inspection. I feel like I have a lot to offer. I know the market is slow but I’m an optimist
Find your profile icon top right. Click on it and select the profile icon, bottom on list. Then click the preferences tab and then back to the profile tab ( I know, confusing). It will let you add a website and signature. I’m checking out now but can check back in tomorrow if you need help.
