More than anything else, it appears that InterNACHI members consistently ask for affordable marketing techniques.
I’ve been writing a column for the newspaper for the past year, and Kenton Shepard is a published author. Together, we have agreed to create a collection of newsletters for members, and we’re pretty much working ‘round the clock to bang out a decent selection. Once we have 52 in the Newsletter Library we may slow down, but we want one in place for every week of the year for starters!
Email these out to clients, print them up and hand them out to agents, mortgage companies, chambers of commerce, bring them to real estate meetings, bind them in a collection to give clients, leave them out on the counter during an inspection, post them on your websites, stuff them in agents’ boxes, just USE them & tell us all HOW you are using them. Also tell us your success stories with them!
Finally, send us articles you’ve written! Include graphics, if possible. We’ll edit them, if necessary, to fit our format and give you credit as contributor. Send them in MS Word format to: Russ @ cdaInspector.com and be sure to write this in the subject line, so it doesn’t get spam blocked:
“InterNACHI Newsletter”
We intend to build an article library which will allow targeting of a wide range of potential sources for work.
Real estate agents and brokerages
loan officers
mortgage companies
title companies
etc.
Of course you guys are as capable as I am of going through the Active Rainlist… about 30 professions, all relating to selling homes in some way. All types of which we want to be able to receive a newsletter from you.
The Active Rain list doesn’t include past clients- buyers and sellers- but they’re important too!
There’ll be a variety of general public interest articles included too!
My eyes have fallen onto the keyboard & my desk chair has grown attached to my butt. :shock: I’m quitting for tonight, and so is Kenton (he’s been proofing & tuning the 30 I’ve sent to him. From there they go to HQ to be posted!).