I do a whole 2.5 hour presentation on this stuff. You can check availability at www.irinspector.com. I also just released a guide for inspectors like yourself to answer many of these questions.
What I tell my inspectors is that you will win some and lose some but the ones you retain are the one you want. If an agent leaves you because you want to be more thorough and accurate then they will probably leave anyway - so what have you lost.
I second Mr. Valley’s comments - the internet is the best return on investment. You should make a short video presentation so your client can “see” for themselves - the power of infrared technology. There are other effective methods which you should incorporate into your marketing - don’t just do the internet and leave it at that.
You will be amazed at what kind of services you can offer to make money. I always talk about diversification and how important it is as a business owner and especially for business owners in a cyclical market. I generate a lot of revenue for leak detection, heating and cooling evaluations, insulation, ect. I haven’t even cracked the commercial market - yet.
I do beleive the underlying question that you have is the water warm, NO?
ANSWER: THE WATER IS HOT - SO JUMP IN!
Hope this helps.