I am not talking about real estate agents in particular, home buyers, sellers, EVERYBODY really.
A national marketing campaign is needed by doing TV commercials just simply telling America where they can find a supposedly good home inspector.
ASHI does not need to do it because most people who have bought a house probably have already heard of ASHI…I even asked my mother a few weeks ago if she ever heard of ASHI, she knew, I thought that was wild, a 73 year old women who is not a real estate agent or affiliated with real estate in any form or fashion knew who ASHI was, that blew my mind.
But I guess if you’re content not really caring whether America knows who INACHI is, than it’s pointless for me to care either.
It would be so simple to make a one minute commercial that would stick to every persons mind who watches TV in America.
My point was that agent loyalty (which makes or breaks some inspector’s business) and awareness of association existence, have nothing to do with each other. The two are mutally exclusive. It would help InterNACHI, but do little for individual member’s ability to acquire and keep a loyal farm of agents.
Russell Buchanan of Home Gauge and I giggle about this all the time. His customers swear that the agents use them because they love the software. They don’t. They love the inspector.
In a way, you are correct Jim. It is EXACTLY because we are NOT vendor friendly enough to allow them to mess up our site with ads, that we are left only with member dues to fund the association. So yes, InterNACHI members are our clients, not vendors, not agents.
We are the quintessential industry trade association.
Oh I know Jim, I just thought instead of blowing money on “Inspector Quarterly” which in my opinion is a waste of trees because there is not a single thing in it which is not on this website…besides a lot more vendor ads.
I just thought (stupid thinking) Nick might want to do something which would “Help” members, by explaining to America what a NACHI Inspector is.
Yes, that is correct, which is why I am a ASHI member, I get MANY inspections being a member, because basically everyone knows what an ASHI inspector is.
For some bizarre reason, I thought Nick could make a short one minute (even 30 second) TV (real TV) commercial, aired throughout the United States which would help members get inspections telling everyone what a NACHI inspector is…and KEEP airing it.