When I first went into the home inspection business many years ago, I wanted to get technically strong, very fast. I didn’t want to poison my own market with my inexperience.
So I came up with a plan: I went deep into the worst neighborhoods of Philadelphia about 25 miles from the target market I ultimately wanted to conquer. It was easy to get inspection work there because no one else wanted it. It was a little dangerous. You couldn’t charge much. And the homes were rough. Did I say rough? Really rough. Defects galore.
Anyway, after a couple of months of working in those neighborhoods, I had seen it all and achieved my goal of becoming a technically strong inspector. My systems got silky smooth.
I then left. I swung my marketing machine around and aimed at the nice neighborhoods that I really wanted. I began by giving real estate presentations with the confidence of a battle-hardened veteran inspector. No one even suspected I was brand new, because at that point, I really wasn’t.
Anyway, aside from the benefits of becoming a technically strong inspector quickly, and not poisoning my target market initially with any hint of being a newbie, there was one other benefit to working those neighborhoods, the culture there didn’t use banks. I got paid in all cash.