Originally Posted By: dbowers
This post was automatically imported from our archived forum.
YP ads for many of us are probably mediocre in most areas because of the guardians that are between the customer and us.
The customer calls us, likes what they hear and then call the guardian to schedule our visit. OFTEN the guardian panics because: they don't know you; you have a reputation as being TOO thorough, OR MOST IMPORTANTLY - you're not THEIR guy. So they attempt to talk the customer into going with someone else.
They have many tricks to get that done, so you don't get the job.
In my area (Kansas City), the HI's have had many meetings or conversations over the past 10-15 years over this and only 2-3 of our guys have ever reported having any TYPE of success with YP's.
One of the guys in my area that has had some results with the YP ads runs a 3 1/4" wide by 2 1/2" high three color ad in the KC area YP's. He has done this for 3 years now, and says that the ad runs him about $850 p/mnth. He recently told us that in slow months (Dec, Jan, Feb) the ad does not pay for itself, but that in the summer it usually gets him work.
He said the end result is that it evens itself out over the year, and so far its ended up getting him 2-3 jobs a month over his breakeven. He works a full time job other than HI so that helps him pay for the ad in slow times.
This is my ONLY JOB and I don't think I'd be comfortable with that.
About 10-15 years ago we ran YP's in St. Louis, Columbia & Kansas City. We never got anything good from them. For example, people calling and wanting to know if they could split the $200 (back then) fee up in 2 or 3 payments. YUK!