Originally Posted By: Russell Frame
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Hi John, I’m still working on layout concepts for my site so I really enjoy seeing what others are doing.
Overall I think it looks ok, although there's the definite feel that this is a template site (which can be corrected).
My constructive criticism:
- Tell me about you, not about home inspections....why hire you, not why hire an HI. Do this by focussing on what YOU can do for ME. Talk to your customer directly in a conversational tone. If I'm on your site I most likely already want to hire an HI...I just want to decide which one. Don't eliminate this content but move it off to some child page (e.g. link to Why use an inspector?)
- Make your contact info more available. It took me a few seconds to find your contact info...Put it smack dab in front of the customer. Include all means of contacting you as different people have different communication preferences/needs (phone, email, IM, fax, mailing address).
- Get rid of the non-applicable links which scream TEMPLATE (e.g. HOME-CONTACT-STORE and the shopping cart thingie)
- Clean up navigation, either condense the nav bar on the left column or eliminate it and just use the top nav bar.
- The illustration mid-page with the question mark/mag glass is sort of lame. Not that the concept is bad, but the illustration itself is low quality.
- Too much info on the main page...first impression was "info overload!"
I like lots of content, especially the helpful reading type stuff but move it to other pages to spread the content out. Summarize on the main page, elaborate on subsequent pages.
- Dont make me scroll...try to keep page length under control by continuing articles onto multiple pages rather than having them run on and on.
- The left hand column is too narrow for the long narrative. Maybe a two column format would flow better.