Mr. Mayo 
With ya on educating the consumer and if Nachi/whoever wanted to ‘do’ some sort of brochure then I’d sure as sht would be willing to help/add to it, if ya’s wanted.
As for the interior system companies, imo, they have the cash etc and ‘market’ themselves well, that’s about it.
Their selling techniques are bullsht…lies, myths, fear etc. They rarely identify, define, determine the homeowners ACTUAL problem(s), especially on block, brick basement walls in-part because many of those walls will have 1 or more ‘exterior cracks’ that, fairly often, are not visible on the inside of the wall.
Then there are quite a few block, brick walls that have cracked parging on the outside or, no parging at all which obviously is NOT visible when looking at this inside of a block, brick wall. (have posted many photos)
Interior companies very often tell homeowners that their exterior drain tiles are plugged/have failed etc and, that is why their basement leaks. THIS is bulshttt, nonsense, incompetence etc.
They then tell homeowners why spend $$$ on excavation to replace exterior drain tiles when THEY can install interior tiles/sump for less. It’s all a crock O’ crap.
So yes sir Randy ;-), they sure do prey on homeowners ignorance, you know it sir.
Hmm, myself, Capizzo Const and a few other experienced honest exterior contractors RARELY see ANY problems/blockage etc in exterior drain tiles and ALWAYS see/repair 1++ exterior cracks, parging etc. THOSE are many people’s actual problems, oh yes indeedy.
We identify, define, determine the actual problem(s) before anyone spends 1 cent. And umm, if we were wrong after all these years we’d sure as shtt have many customer complaints!!
Sorry, don’t mean to ramble :mrgreen: but what I describe is true.
Tie backs— what I/we see over 3 1/2 decades is these inside terds never want to address the CAUSE aka, remove, relieve, reduce the causes of many basement wall cracks, leaks, bowed walls. They don’t dig! So they don’t remove, reduce any exterior weight/pressure/problems and tie backs don’t deal with any of that.
And these companies also push them on people, even when they are not needed.
Here they were installed…
http://picasaweb.google.com/101049034584960315932/BasementWaterproofing36
Woman homeowner in photo 4 is learning, hearing it from the Milkman:mrgreen:
Some cracks widened, walls continue to leak, some deteriorated blocks, more mold, efflorescence… why install these when ALL the problem are on the outside!!! Waste of MONEY! ](,)](,)](*,)
Senior citizen owned this home, see STEP CRACKS above ground???
http://picasaweb.google.com/101049034584960315932/BasementWaterproofing29
Inside system company gave her their supposed honest solutions, actually told her, a senior woman, that the STEP CRACKS tell THEM her house was SINKING, settling and needed PIERS… nonsense!
They pull that crap pretty often. They love bsing people into as much of this stuff as possible… more money.
Her problems are visible in the photos.
Now, can piers be useful, are they ‘sometimes’ needed? Of course!
Just not as often as these crooks tell homeowners.
Snake oil salesmen is right-on Randy!