It can be challenging to show potential clients how your home inspection business offers more than your competitors—especially when your inspection service isn’t flashy or exceptionally different but relatively standard.
For instance, a person interested in buying a home will usually hire a real estate agent to help them with the real estate transaction. To help explain what the real estate agent’s duties are, consider www.bigbeninspections.com, a website designed by InterNACHI’s Official Vendor for website designs (www.nachi.org/website) that features an easy-to-read blog. The Real Estate Agent’s Duty explains that real estate agents have a fiduciary duty to their clients to recommend the best inspectors.
Publishing a blog article like this can be a clever way of marketing the inspection company to benefit the reader.
Make sure you choose an inspector website design company that includes a blog that will help you differentiate your inspection business from the competition.
This information is provided by Wix.com. InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build custom websites with blogs for InterNACHI® inspectors so they can easily manage their online businesses.
We just learned about how blogging differentiates your company. In our next article, we’ll learn how blogging encourages client engagement.
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