People trust what is familiar. Blogging allows potential clients to learn more about your inspection company than they could from an ad or a landing page. A blog gives you a platform to answer frequently asked questions and share news about how a home works, how to maintain a home, and how to save home energy. Plus, sharing high-quality content shows your target market what you know about your industry, so they can trust you to provide a quality service.
Blogging demonstrates a home inspector’s authority on the topics of homes and buildings while building credibility and earning trust.
Consider www.bigbeninspections.com, a Wix website designed by InterNACHI’s Official Vendor for website designs (www.nachi.org/website), as an example. Big Ben Inspections uses a blog to demonstrate why every home should be inspected as part of a homeowner’s routine maintenance plan.
For example, The Home Inspector’s Responsibility is a blog article that future events (such as roof leaks, water intrusion, plumbing leaks, and heating failures) are not within the scope of a home inspection and are not the responsibility of the home inspector. Who’s responsible? The homeowner.
Make sure you choose an inspector website design company that provides a blog to help you build trust in client relationships for your inspection business.
This information is provided by Wix.com. InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build custom websites with blogs for InterNACHI® inspectors so they can easily manage their online businesses.
We just learned about how blogging builds trust. In our next article, we’ll learn how blogging reinforces your brand.
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