Blogging Builds Trust in Client Relationships for Home Inspectors

People trust what is familiar. Blogging allows potential clients to learn more about your inspection company than they could from an ad or a landing page. A blog gives you a platform to answer frequently asked questions and share news about how a home works, how to maintain a home, and how to save home energy. Plus, sharing high-quality content shows your target market what you know about your industry, so they can trust you to provide a quality service.

Blogging demonstrates a home inspector’s authority on the topics of homes and buildings while building credibility and earning trust.

Consider, a Wix website designed by InterNACHI’s Official Vendor for website designs (, as an example. Big Ben Inspections uses a blog to demonstrate why every home should be inspected as part of a homeowner’s routine maintenance plan.

For example, The Home Inspector’s Responsibility is a blog article that future events (such as roof leaks, water intrusion, plumbing leaks, and heating failures) are not within the scope of a home inspection and are not the responsibility of the home inspector. Who’s responsible? The homeowner.

Make sure you choose an inspector website design company that provides a blog to help you build trust in client relationships for your inspection business.

This information is provided by InterNACHI’s Official Vendor for inspector website design ( uses Wix to build custom websites with blogs for InterNACHI® inspectors so they can easily manage their online businesses.

We just learned about how blogging builds trust. In our next article, we’ll learn how blogging reinforces your brand.

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