Hey guys, I’m getting ready to form my LLC, and need some input on a company name and thought I’d ask the pros(I don’t trust my buddies for advice). Your input is much appreciated. I’ve got it narrowed down to three:
“Inspections by Aaron” “At Home Inspections” “Apex Home Inspections”
I agree with Troy. Also, Apex seems like it’s been used, and the At Home, I see where you are going with it, just sounds weird to me. It seems also like you want the name to start with the letter A. Let me know if I’m off on this, but people seem to think that their company name should start with the first letter of the alphabet for yellow pages or something, but I think that’s really an outdated way of thinking nowadays. You can really use any name you want with the Internet now. This could be the hardest decision about starting a business, so don’t rush into it. You’ll know it when you think of it. The fact that you are asking people here what they think tells me that you haven’t really figured out what’s right for you yet. Good luck.
According to Levi, marketing with InterNACHI, your name should be something memorable, not necessarily inspection or home related. Ie: Big Buck Home Inspection, Blue Moon, Lazy River, Red Apple, etc. Then you’ll have a logo other than a house with a magnifying glass. Something different and memorable. Levi has a cool Red Truck logo available. Read this Levi explains the concept. You just might be more likely to find an available domain name too. I would check on the domain name as you name the company too.
If I did it over, I would have gone with Lafayette Home Inspections
it would help my SEO- being first on search engines when someone search " Lafayette home inspections" would be a given & many people would think it sounds official (like im municipal or something). (I live in Lafayette, IN)
There are Businesses that Illegally Open under Registered Business Names…
I was just able to be discontinued from a Lawsuit that was Improperly filed against my Company for actions committed by an Unregistered Business using a confusing similar name.
Cost several thousands to defend…(that I can not recover)
Properly register any / all businesses and always defend the improper use of your Business name.