Drafting copy for another inspector ad campaign. Comments?

Originally Posted By: gromicko
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I’m drafting the copy for another home inspector advertising campaign. Comments please.


http://www.nachi.org/smartchoice.htm


Nick


Originally Posted By: jwalker
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Nick,


My thoughts!

The following statement or any hybrid of "Beats me down" because it has been used so many times. ![icon_wink.gif](upload://ssT9V5t45yjlgXqiFRXL04eXtqw.gif)

"It is probably the most expensive purchase you'll ever make"

We need something original.

Buying a home? This is no time to shop for a cheap inspection. The cost of a home inspection is very small relative to the home being inspected. The additional cost of hiring a NACHI certified inspector is almost insignificant. Protect your most important investment by hiring a NACHI.

I will be the first to say I'm not very good at writing! just trying to help along some dialog.


--
James Walker

Our Service Is A Long Term Investment!

OneSource Real Estate Inspections
DFW, Texas
www.dfwhomeinspector.com

Originally Posted By: Nick Gromicko
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I agree. But of course we as inspectors read it many more times than home buyers, who only read such ads every 7 years on average, if at all.


Nick


Originally Posted By: gbell
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Pay me now or pay my cousin later.



Why have an inspection if you want the cheapest price.


True or False You get what you pay for? Now do you really want the lowests priced inspector.


--
Greg Bell
Bell Inspection Service

Originally Posted By: jhagarty
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icon_question.gif



Joseph Hagarty


HouseMaster / Main Line, PA
joseph.hagarty@housemaster.com
www.householdinspector.com

Phone: 610-399-9864
Fax : 610-399-9865

HouseMaster. Home inspections. Done right.

Originally Posted By: jwalker
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Joe,


I think your on to something!

can we work "baker's Man" in somewhere?


--
James Walker

Our Service Is A Long Term Investment!

OneSource Real Estate Inspections
DFW, Texas
www.dfwhomeinspector.com

Originally Posted By: Nick Gromicko
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Good suggestions. Check it now.


Nick


Originally Posted By: ecrofutt
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to minimize unpleasant surprises and costly repairs afterward. Now is the time to shop for a thorough professional inspector.


You plan to spend tens or hundreds of thousands of dollars on your home. You've recently been crunching the numbers, negotiating offers, adding up closing costs, shopping for mortgages, and trying to get the best deals. Let us crunch a number for you. Another $50 to $100 for a qualified inspector is usually less than one tenth of one percent of the cost of the home. Don't let real estate agents (who are getting SIX percent or more), a cut-rate inspector, or anyone else talk you into skimping on your home inspection.

The bitterness of poor quality remains long after the sweetness of low price is forgotten. Author unknown



NACHI Inspectors know what they are worth. The cut-rate inspectors know their own worth too! NACHI certified inspectors earn their fees many times over. They do more, they deserve more, and yes, they generally charge a little more Do yourself, your family, and your wallet a favor…pay a little more to get the quality inspection you need and deserve. The investment in a NACHI Inspector will help get you into a safe, happy home instead of a disaster mansion.



Another man's take on the issue.

It?s unwise to pay too much, but it?s unwise to pay too little.
When you pay too much you lose a little money, that is all.
When you pay to little, you sometimes lose everything, because the thing you bought was incapable of doing the thing you bought it to do.



The common law of business balance prohibits paying a little and getting a lot ? it can?t be done.


If you deal with the lowest bidder, it?s well to add something for the risk you run.


And if you do that, you?ll have enough to pay for something better.


John Ruskin, 1819 ? 1900 Author, Critic, British Philosopher



Hope it helps.


--
Erby Crofutt
B4U Close Home Inspections
Georgetown, Kentucky

www.b4uclose.com

Originally Posted By: jwalker
This post was automatically imported from our archived forum.



Erby,


Any issues with using some of this material?


--
James Walker

Our Service Is A Long Term Investment!

OneSource Real Estate Inspections
DFW, Texas
www.dfwhomeinspector.com

Originally Posted By: ecrofutt
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I presume you mean with “you” using it as I posted it here for Nick to use?


Yes, I have an issue with it. You need to pay a fee.

Hmmmm, let's see. How about one of those 32 ounce T-bones from The Butcher Shop over in the West End packed in dry ice and shipped overnight. Or maybe a couple of racks of mesquite grilled ribs from the same place.

People in Kentucky just spoil good barbecue by ALWAYS including honey in it.

Seriously though, you should at least change B4U Close to "before you close."


--
Erby Crofutt
B4U Close Home Inspections
Georgetown, Kentucky

www.b4uclose.com

Originally Posted By: Nick Gromicko
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Nice.


Originally Posted By: jwalker
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Christmas is just around the corner!



James Walker


Our Service Is A Long Term Investment!

OneSource Real Estate Inspections
DFW, Texas
www.dfwhomeinspector.com

Originally Posted By: dvalley
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Quote:
" How about "NACHI certified inspectors provide the best Quality Inspection by far"


You changed the wording, as Joe suggested, but didn't add in the word "Quality". This would make a difference.

Patty Cake Inspector? There must be a better terminology than that.

David Valley

http://www.nachi.org/newenglandchapter.htm
email us at: newengland@nachi.org


--
David Valley
MAB Member

Massachusetts Certified Home Inspections
http://www.masscertified.com

"Some cause happiness wherever they go; others, whenever they go."

Originally Posted By: Joe
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Thanks for all of the great info on the site guys!


Thought I’d throw this out for review… took a lot from my website.


Congratulations on deciding to purchase a home! As you know, it's a busy time. Closing and moving arrangements have to be made, paperwork has to be filled out, the list seems endless! You already know that this is one of the single largest investments that you will ever make, and you have the right to make certain that everything is perfect. One sure way to keep everything on track is to have a comprehensive home inspection performed by a true professional.

A NACHI certified home inspector can help. As a member of an elite organization of certified inspectors, you might find yourself paying a little more for your inspection with a NACHI certified inspector, but rest assured that you will get more for your money. NACHI certified inspectors know more, and do more, for you. This is no time to skimp: a lesser inspection is a waste of time and money. Don?t pay a fee for an inspection, make an investment in your happiness!


--
Regards,
Joe O'Connell
Integrated Home Inspection
www.knowthehome.com

Originally Posted By: dvalley
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Joe,


Welcome to ![](upload://pJJE7XlyUg1CBVJe3fFdy0YSrbw.gif). I like your advertising campaign also. Good job.

David Valley

http://www.nachi.org/newenglandchapter.htm
email us at: newengland@nachi.org


--
David Valley
MAB Member

Massachusetts Certified Home Inspections
http://www.masscertified.com

"Some cause happiness wherever they go; others, whenever they go."

Originally Posted By: rking
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Erby,


That is good!

Nick,

Instead of patty-cake, how about 'fly by night' or 'flying by the seat of their pants' ?


--
Muskoka Home Inspections
"Wisdom is the Anticipation of the Consequences"
Steering Committee Member At Large

Originally Posted By: dvalley
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Fly by night definitely sounds better than patty cake. Unless of course we are playing in the sand box.


David Valley

http://www.nachi.org/newenglandchapter.htm
email us at: newengland@nachi.org


--
David Valley
MAB Member

Massachusetts Certified Home Inspections
http://www.masscertified.com

"Some cause happiness wherever they go; others, whenever they go."

Originally Posted By: jhagarty
This post was automatically imported from our archived forum.



icon_question.gif



Joseph Hagarty


HouseMaster / Main Line, PA
joseph.hagarty@housemaster.com
www.householdinspector.com

Phone: 610-399-9864
Fax : 610-399-9865

HouseMaster. Home inspections. Done right.

Originally Posted By: jwalker
This post was automatically imported from our archived forum.



I like it Joe!


"Drive By"


--
James Walker

Our Service Is A Long Term Investment!

OneSource Real Estate Inspections
DFW, Texas
www.dfwhomeinspector.com

Originally Posted By: dvalley
This post was automatically imported from our archived forum.



I like it Joe!


C'mon Nick...all sorts of ideas to change that patty cake inspector.

David Valley

http://www.nachi.org/newenglandchapter.htm
email us at: newengland@nachi.org


--
David Valley
MAB Member

Massachusetts Certified Home Inspections
http://www.masscertified.com

"Some cause happiness wherever they go; others, whenever they go."