Originally Posted By: gromicko
This post was automatically imported from our archived forum.
Branding NACHI is great for NACHI, but it doesn’t help you.
I just saw 3 more brochures that had NACHI and the NACHI logo all over the front of them. For God's sake stop. This is a waste of your prime advertising space.
Former Speaker of the house Tip ONeal said something smart once: "all politics are local." Same is true for home inspections.
Take the NACHI logo off the front of your brochures and put it on the back or within your qualifications section. The front of your brochures should be branding 2 things:
1. Your company or franchise name: (ex: HouseMaster or ABC Inspections).
2. Your smiling face.
There's been a lot of talk about "branding" lately. Please don't waste a penny branding NACHI. That's all backwards. NACHI is here to help you.