For God's sake stop! Don't market NACHI, market your company

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1

Originally Posted By: gromicko
This post was automatically imported from our archived forum.


Branding NACHI is great for NACHI, but it doesn’t help you.


I just saw 3 more brochures that had NACHI and the NACHI logo all over the front of them. For God's sake stop. This is a waste of your prime advertising space.

Former Speaker of the house Tip ONeal said something smart once: "all politics are local." Same is true for home inspections.

Take the NACHI logo off the front of your brochures and put it on the back or within your qualifications section. The front of your brochures should be branding 2 things:

1. Your company or franchise name: (ex: HouseMaster or ABC Inspections).

2. Your smiling face.

There's been a lot of talk about "branding" lately. Please don't waste a penny branding NACHI. That's all backwards. NACHI is here to help you.

Nick

2

Originally Posted By: jhagarty
This post was automatically imported from our archived forum.


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–
Joseph Hagarty


HouseMaster / Main Line, PA
joseph.hagarty@housemaster.com
www.householdinspector.com

Phone: 610-399-9864
Fax : 610-399-9865

HouseMaster. Home inspections. Done right.
3

Originally Posted By: dvalley
This post was automatically imported from our archived forum.


Good point Nick.

–
David Valley


MAB Member


Massachusetts Certified Home Inspections
http://www.masscertified.com

"Some cause happiness wherever they go; others, whenever they go."
4

Originally Posted By: jburkeson
This post was automatically imported from our archived forum.


Deleted…

–
Joseph Burkeson, RPI (Hooperette)


?Anyone who has proclaimed violence his method inexorably must choose lying as his principle.?
~ Aleksandr Solzhenitsyn
5

Originally Posted By: rking
This post was automatically imported from our archived forum.


Ah But Nick I just redid all of my NACHI brochures and handed them out icon_lol.gif icon_lol.gif .


But on a more serious I second Joe’s thank you for putting members first.


I have been pointing a lot of people to the NACHI website so they can see what kind of an organization this really is, and you just proved it.


Something like that is exactly what should be pointed out to members or 'almost members' of other organizations!
Way to go!!!!

--
Muskoka Home Inspections
"Wisdom is the Anticipation of the Consequences"
Steering Committee Member At Large