If you want to make money, do what most folks don’t…Commercial Inspections…and use keywords to get your site ranked #1
If you want to do measly home inspections than use keywords to get your site ranked high for those terms.
Go to any search site, I’m at the top of them all…because that is what I want to do, make lots of money, which isn’t inspecting homes continually, I do know that.
Websites that sell online products ask John’s question all the time. They ask it if they are a $50,000/year company, and they ask it if they are a $100 million dollar company.
Here is the question at hand… what do I do to my website that attracts not just visitors (anyone can do that, Dale has proven it) but what do I do that attracts those visitors (maybe even less vistors) but those visitors most likely to want to buy my services now?
If you just want nice search engine placement or a slew of hits, you can do all sorts of things to get them, but that is off topic.
I don’t know what you’re talking about Nick, you sure didn’t answer the original question.
You still haven’t answered the question, your asking questions.
I only know of a handful of inspectors that know how many of their phone calls come from their website, let alone know what sites lead those visitors to their website or what to do to get the right type of visitor.
They of course know what marketing source generates their calls by having separate incoming phone lines for everything they do (a phone number for their website, maybe another phone number for their second website, another number for their print ads, another number on their reports).
It is rare. It is even more rare to find an inspector who knows what site each visitor to their inspection site dropped in from. In fact I can only think of one who tracks that, Bryant Wentzel from out here in Colorado.
Your average inspector has no clue as to what sites are generating the traffic to their site, and even less about what to do to generate quality traffic.
Well, now you know two who do know where their work comes from, congratulations…
“Homes In Scottsdale”…
Nick, if you remember for a moment, someone asked you not long ago, why don’t you advertise on real estate websites.
BTW, ancillary inspections like “mold” and “radon” are a close third if you offer them because someone looking specifically for a mold inspection is very likely going to search on a phrase containing the word “mold” and then of course be more easily converted (higher quality hit) since anything that narrows the search to something you are (certified) are in (Cleveland, Ohio) or offer (mold) NARROWS the search leaving a shorter number of results and the NARROWER a search is when it matches you (we’re all home inspectors), the more likely you are going to appear to the visitor as … PERFECT!
I know, I know, It sounds like gibberish.
Again, knowing where your work comes from is off topic. It is something you should know, but does not answer the question which is the topic of this thread.
Why don’t you answer John’s question?..:shock:
**Does anyone have some data that verifies what
key words are used most often when a buyer
is looking to purchase a home in a local area?
I am seeking this data and would like to create
a road block in front of them on the search
results…smile.**
Run an ad for a power drill during the network soap operas in the middle of the day. Lots of women will see the ad (high traffic), but it will cause few conversions (sales).
Now run the same ad during a low rated, repeat home improvement show on an obscure cable channel, and you’ll understand what quality hits vs. quantity hits is all about.
I answered it and I got the answer the same way you can… ask any homebuyer (you can ask at your next 50 inspections) what they would type if they were searching for an inspector.
The answers you get from them might under represent the city somewhat as a human talking to another human in person assumes the city to the point that they might not tell you “city.” But city is one of them.
Also, ask your next 50 buyers on inspections for 6 or 7 words they might search on because the first one is going to be “inspector” of course, and that is useless to you since it is so obviously going to be used and doesn’t narrow the search to anything that matches you without also matching with your competitors.
The second is probably going to be the city. But again that is useless to you since ALL your competitors are likely offering services in your city.
If you don’t want to wait, you can call some past clients, ask them how it is going with their new home, and then ask them to help you by answering the following question: What 7 words would you type into a search to find someone like me online?
These three phrases were the Top search terms in Google adwords and Yahoo search marketing before I turn them off last year…looking for home inspectors anyway in Arizona.
home inspectors arizona
home inspector arizona
home inspections arizona
Nice and probably true, but not the answer to the question which is the topic of this thread.
Where I live?
Homes in Scottsdale