When people are looking for a home inspector they fall into two main camps.
1 - Price Shoppers.
2 - Quality Shoppers.
I will not address the price shoppers, but deal with those looking for quality.
If someone is looking at all the inspectors in a local area, they will briefly
scan over a lot of information very quickly. If you want to make them stop
and give you a second glance, then you need to show them something,
within a few seconds, that will make you stand out from your competition.
This is what CMI does. Within a few seconds, a potential client can see, or
hear on the phone, that you are a “Certified Master Inspector”, which denotes
you have experience that has been verified. It gives you credibility from a
a third party (the Master Inspector Certification Board) that says you are not just
another inspector, who may say anything to get hired, but you have been
certified to be a Master Inspector.
The CMI designation helps people cross over the “trust” bridge and give you
extra consideration when they are hearing so many voices and do not know
who to believe in. This gives a CMI a HUGE marketing advantage and many
have told me it has worked for them, month after month, to earn extra income.
You still have to sell yourself, but CMI gives you that extra edge.