Originally Posted By: DShelton
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Frankly, I wouldn’t care about the glasses, but I would take a picture where you look a little more comfortable. If you don’t feel comfortable in a suit and don’t do your business in a suit, then get a picture of yourself in a solid button down shirt, no tie, maybe at a jobsite or in front of a house doing what you do best. You look uncomfortable and like an insurance salesman, which you are not. You are a Home Inspector, be proud of that. Don’t look like an insurance salesman (which no one trusts
), but look professional in your attire, but not sloppy either.
As far as your website, it is too busy and hard to follow. Most people don't like a lot of verbiage and will scan and not read. They are looking for particular items that interest them and separating them into pages is helpful and place those on the left hand side where it appears there should be links but there aren't any.
Sell yourself first and you attempt to do that, but the blue box with the prices, pulls you over to that and you lose the reader. Put the prices on another page or at the bottom. Make them read the whole thing to get to the prices if that is your major selling point and having it encased in a blue box makes it appear that is the most important thing, your prices. When in reality, you are the most important thing on the page. You are selling your services, not your prices.
There is too much white space next to your picture then it is too busy on the bottom. Not to be tacky (and I clean up my husband's writing a lot, too ![icon_wink.gif](upload://ssT9V5t45yjlgXqiFRXL04eXtqw.gif) ) I would clean up the writing, make it a little more professional. Things such as "computer generated", should be "electronically created incorporating clear and concise, color photos...."
The blue box dividers appear to be placed there haphazardly, it is distracting.
I'm not sure if your company name is intentionally lower case. Amerispect co, inc. or if that is a typo. My first impression is it is a typo and the guy can't spell and if he can't spell, then I don't want him. I want a professional. So, if it is intentional, I would rethink that.
Websites are all about perception and how the client perceives you. They are very concerned about having their home inspected and ensuring that everything is covered and uncovered. You want to give them the impression that you know what you are doing, which I'm sure you do, but it is all about perception and impression and you want to give off the most professional impression you can. This is their first impression of you and it is a make or break for you because you don't have their captive attention, they can click to the next guy.
I think you have some good stuff in there, but formatting and presentation are everything. You don't want to appear to just throw it out there, perception is everything. Most HI don't use a brick and mortar location, they work out of their trucks or homes so think of this as your brick and mortar location and a drive by. If the place appears to be well maintained, clean and in a good location, then the person must be doing well and if other's think of him so highly, then I guess I will too. But, if it doesn't look like he is doing well, then there is a perceived problem and I will keep on driving by or clicking on. Hope this makes sense to you and I didn't offend you. I create websites, maintain and host them for a reasonable cost (www.sheltonwebs.com), but I also have a background in marketing, which is what you are doing...you are marketing yourself through a website and not face-to-face, yet
. If you have any questions, feel free to contact me.