If you use your social media accounts only as free ad space, you’re missing a huge opportunity. Social media marketing can improve the retention of inspection clients, as it keeps inspection businesses top-of-mind for interested customers.
To reap those benefits, a home inspector must share valuable content that makes people want to follow that inspector. The inspector’s blog posts will ideally contain information that will interest your target audience, so reshape your content to fit the feed.
For example, you could turn the most valuable morsels in your blog posts into social media graphics. On average, small businesses that blog have 79% more followers than those that don’t. Blogging increases social media followers.
Consider www.bigbeninspections.com, a Wix website designed by InterNACHI’s Official Vendor for website designs (www.nachi.org/website), as an example. InterNACHI’s Ben Gromicko has an Instagram account at www.instagram.com/internachiben/ with thousands of followers.
Make sure you choose an inspector website design company with features that help you copy/paste content from your inspection blog to your social media channels.
This information is provided by Wix.com. InterNACHI’s Official Vendor for inspector website design (www.nachi.org/website) uses Wix to build custom websites for InterNACHI® inspectors so they can easily manage their online businesses, including blogs and social media.
We just learned about how blogging contributes to your social media efforts. In our next article, we’ll learn about building trust in client relationships.
PREVIOUS ARTICLE: Blogging Drives Conversions for Home Inspectors
NEXT ARTICLE: Blogging Builds Trust in Client Relationships for Home Inspectors