Here is my link inspectoralabama.com
Thank You
Thanks Kate!
I’ll make those improvements…
Great offer Kate. You will need help with this very soon. I see many coming your way.
Kate tear mine up.
Hi, Matt –
Here are my comments for the main page of your website at www.sharpshooterinspections.com
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In the first frame:
a. Uncap “Second Opinion”
b. Change the text to: “We’ll provide an unbiased inspection that you can count on.”
The original text is too vague. -
In the second frame:
a. In the heading, change “contractors” to “construction”
b. Change the text to: “We’ll inspect your contractor’s work to make sure it was done right.”
You don’t want to repeat the header; it’s a waste of website real estate.
(Also, don’t include my quotation marks in any of these edits; they’re simply to identify specific text.) -
In the third frame:
a. Change the header “20% Off Members of the Military” to “20% Discount for U.S. Military”
b. Change the text to something shorter and non-repetitive, such as: We honor your service and sacrifice, so let us serve you!4. In the tagline below the frames:
a. Delete the quotation marks.
b. Uncap “In” -
Suggest you swap out your family Christmas photo with a photo of you in action on the job or standing in front of your inspection vehicle. This photo is more appropriate for a family blog, not your business website. (But lovely family!^) If you absolutely insist on conveying to your visitors that you’re a family man (which is a great selling point), then consider taking a group photo outside your home in mild, non-winter weather (but not so that your visitors can see or tell exactly where you live; you want to protect your family’s privacy).
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In the text around the photo:
a. Uncap “Buying”
b. Do not say “The home inspection process can be extremely stressful and confusing.” This conveys the opposite message that you’re trying to sell. You can change it to: “The home-buying process can be extremely stressful and confusing.”
c. Insert a comma after “And” (in “And of course,”)
d. Change “large purchase decision” to just “large purchase”
e. Insert a hyphen between “home” and “buying”
f. Change the last sentence of that paragraph to:We at Sharpshooter Home Inspection in Stow, Ohio, really enjoy helping our clients in this process; customer service is our highest priority.7. Change the first sentence of the next paragraph to:
We strongly encourage you to accompany us during your home inspection.Again, you want to speak to your website visitors one person at a time, and not to everyone at once. Make your approach personalized. -
No inspection report is “exhaustive” because your home inspection is not exhaustive (which means “without omission”), so don’t over-promise and open yourself up to liability. A better word choice is “comprehensive,” which means “to include much,” but not necessarily everything.
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Your text indicates that you are more than one inspector (by referring to “we” and in the third person with “the inspector,” etc.). Do not imply that you are more than one if you’re only one. Consumers are more impressed by honesty than by large, impersonal companies. Plus, there may be legal consequences of advertising that you employ more people than just yourself. There is a dizzying mix of singular-vs.-plural first-person pronouns here, especially in the “My Promise to You” text that you’ve borrowed for the next paragraph. This needs to be addressed and revised so that your website’s visitors understand exactly who you are and who Sharpshooter Home Inspection is. If you obfuscate, they will move on because you’ll sound sketchy (in spite of the photo of your lovely family!^).
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In the phrase “and yes,” insert a comma after “and”
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Insert a comma after “Ultimately”
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Insert a comma after your name.
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Change “Certified Home Inspector” to “Certified Professional Inspector®” – with the registered trademark symbol at the end. It’s branded, free for use by InterNACHI members, and registered with the federal government, so it carries some weight and credibility.
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In the heading “Different Type of Inspections,” delete “Different” and change singular “Type” to plural “Types”
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In the list below that heading, change the third and fourth “Inspections” to singular “Inspection” (for uniformity with the rest of the list).
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The paragraph for the first type of inspection that continues to another page when you click on “Learn More” contains a lot of typos and grammar issues. Change it to:A Pre-Purchase Home Inspection is a visual evaluation of the condition and functionality of the home’s major systems and components, which are visible and accessible. For example, doors and windows are opened and closed, roof-covering materials are inspected, and the air-conditioning and heating systems are operated. The inspector will also fill the sinks and tub(s), run the shower(s), and flush the toilets. Following your inspection, you will receive a written report.The subsequent slides also contain random caps and missing punctuation, so those will need to be reviewed and corrected, especially with regard to “I” vs. “the inspector.”
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Your contact information in the lower-left corner is itty-bitty – this should be some of the largest text on your main page.
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Update your copyright year and include your full business name.
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At the bottom right, change “Sharpshooter Home Inspection Services All of Northeast Ohio Including:” to “Sharpshooter Home Inspection serves all of Northeast Ohio, including:” (note uncapping, word change and comma).
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Also, suggest you swap out the icons delineating each of the counties you serve because they’re too similar to the ones used with Google Maps, and when they don’t work like they do with Google Maps (by being able to click on the icon or drag it to the map itself), then it’s frustrating for the user. You might consider using color-coded dots/circles in front of each county name and matching them to the map having new color-coded areas. Or, just switch them to traditional bullets. But you may want to increase the size of the map showing your service areas.
Kate, I’m not just saying this because I love you… I LOVE YOU… THIS IS AWESOME!
Thank you! :mrgreen:
Great idea! I’m sure I can use some help!
Me please?
www.accuratehomeinspections.ca
Thanks
Mike you need a title other than “Index”.
<title>index</title>
Good catch Roy. Indeed, SEO plays heavily on the title tags.
Thanks Roy and Billy. Now I just have to find out which one 
Probabally both if I did it once
Thomas, aren’t you forgetting something?
I hope he is not running advertisements anywhere like that
LOL!! Thanks Nick!
Ok Kate here is my WEBSITE address instead of my email!
Kate,
You rock!!
Thanks for your help.
Hi, Tracy –
Here are my comments for the main page of your website at www.echolshomeinspections.com
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As a general note, you’re using way too many font styles, which makes this page look too “homemade,” in spite of the pleasing color palette and great photos, and general organization. Stick to two fonts only: one for headings and one for general text (not counting bold). It will have a much cleaner and professional look and be easier to read.
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In the upper left corner:
a. Insert “LLC” after your business name (with or without a preceding comma, depending on how you filed your paperwork).
b. Delete the comma after “Jackson”
c. Insert the word “and” before “Madison”
d. Insert a comma between “Madison” and “Mississippi”
e. Delete the ellipses and the “LLC” that appear after “Mississippi” -
In the links in the orange banner:
a. Change “About Us” to “About Me”
b. In “My Promise To You,” uncap “To”
c. Delete the apostrophe in “FAQ’s” (it’s plural, not possessive, but it’s a common mistake).
d. Change “Qualifications” to “My Qualifications” -
Change the text in the blue banner (under the links in the orange banner) to:
Inspecting Homes in Brandon, Jackson and Madison, Mississippi -
In the light blue box on the left with your photo:
a. Insert the registered trademark symbol (R inside a circle) after “Certified Professional Inspector.”
b. Also, make that title bigger.
c. Make your email address bigger.
d. Insert the word “Inspecting” before “7 Days a Week”
e. Change “Call us 7:00am -10:00pm” to “Call me 7 a.m. to 10 p.m.”
f. Insert a space between the dash and “Sunday” -
Continuing down, change the title “Navigation” to something like “Important Info” or “What You Need to Know”
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Regarding the list of links:
a. Re-order these so that they appear in the order that your prospective client would expect to read them. I want to know about what services you offer before I’d want to read any client testimonials, etc. Think like a customer as you work on this. “Average Life Span” should be way down on this list, but the SOP should be much higher, as should the COE. “Links” is not self-explanatory; I’m already looking at a list of links.
b. Why do you have a different link listed for each town? Are your inspections for each town different? Better to have fewer links, so if you perform your standard inspection the same way regardless of which town you’re working in, just have one link that says “My Standard Home Inspection.”
c. Also, it looks as if you serve many counties and many more towns/cities than those you have listed on your main page. Combine information to make it easier on your prospects. You don’t want them hunting for the name of their town among 20 others. Make your information more streamlined and compact. Suggest you advertise your service area using only the names of the different counties, as they include all the many towns and cities you serve. -
Instead of the title “Major Credit Cards,” say “Accepting:”
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In “Send Me A Text,” uncap “A”
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Change “Review Us With Angie” to “Review Me with Angie”
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Change “Certified Inspector” to “Certified Professional Inspector®” – you may also want to link the seal to the InterNACHI homepage.
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Change “NACHI” to “Member of InterNACHI,” and consider linking to our homepage.
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Change “Find Us On Facebook” to “Find Me on Facebook,” and move this to the bottom – downloading my report is more important to me than liking you on Facebook!^) Again, think in terms of importance and prominence when deciding where the various elements and links should appear. Their order should be deliberate, and not random.
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The very last block/link seems a bit pointless – you have no licensing info, but having the link here implies that you SHOULD have a license. If you’re not licensed, just get rid of this and move your Facebook button here instead. If you ARE licensed, insert this info, and move this button up the panel – it’s your main business credential and should be prominently featured. Also, change “Contact Now” to “Contact Me Now”
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Under the blue banner in the center of the main page, change “Office Phone” to just “Phone:” (with a colon after it), and then the phone number. Delete the ellipses, and drop the text down to its own line, with some space between it and your phone number. There’s no need to crowd all this information together.
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In that paragraph:
a. Insert a comma between “Inspectors” and “rest assured”
b. Insert “that” after “rest assured”
c. Change “enable” to “help” (wrong usage in this context)
d. Delete "in the Brandon, Jackson, Madison Mississippi area” – you are gaming the SEO system for a negligible return, but, more importantly, you’re annoying your reader by inserting this text unnaturally. Try reading it out loud and you’ll see what I mean. You have your service area in other places on this page; no need to overdo it.
e. Are you licensed? The button on the bottom indicates that you’re not, but this text has now confused me (as it will your site’s visitors):
One decision involves whether or not to have your home inspected by a licensed home inspector.If you’re licensed, definitely include that information under your photo and name, as well as the button on the left side (and bring that button to second position under your photo and before the list of links – this is important information for the consumer to have). If you’re not licensed, delete the word “licensed” in the text above.
f. So, you’ve posed one question (see E. above) but haven’t answered it before moving on to another one: “When buyers ask me whether they should have the property or home inspected or not, my answer to them is one word…ABSOLUTELY!!” Either answer both questions, or delete the one you’re not answering (in this case, the one about licensing). In this particular question, delete “or not” (the word “whether” covers both potential answers). Also, insert a space between the ellipses and the word “ABSOLUTELY!!”
g. Change “Your about” to “You’re about”
h. Insert the word “so” before “it’s well worth” to avoid a run-on sentence.
i. Uncap “Professional Home Inspection” – this is not a proper noun.
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The bright orange banner with the electric blue text with your pricing is hard to read. It also strays from your general color palette, so suggest you:
a. Delete the background color.
b. Make the text bigger, especially the text in parentheses, which is microscopic!
c. Uncap “At” -
The word “Included” is larger than the rest of the text in that line. Make the size uniform. Also, change “Every” to “Your” – as a consumer, I don’t care what everyone gets; I care what I get, so talk to me directly.
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“RecallChek” has a copyright symbol after it (C inside a circle), so insert it in your text. Also, make sure you say “Built-In Appliances,” if that’s the case, so folks won’t think their portable appliances are included.
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I’m using different browsers on my PC (Explorer, Chrome, etc.), but none of these photos is showing up for me in any of them. You may need to reload what I assume are logos for each of these products.
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Insert a hyphen between “90” and “Day”
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Insert a hyphen between “1” and “Year,” and delete the space between “Home” and “Owners” (the way the HON folks do it in their name).
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Insert a hyphen between “90” and “Day” x2 in the next two items.
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In the paragraph starting “A professional home inspection”:
a. Consider moving this paragraph higher up on the page; it’s useful information, especially for first-time home buyers.
b. Delete “very” in “very similar” (they’re similar, but not very!)
c. Insert a comma after “no house is perfect”
d. Delete “major” (no need to be alarmist!)
e. Delete “as the buyer” (it’s understood)
f. Delete “As your home inspector” (it’s understood)
g. Again, I’m confused – are you licensed or not? “As a licensed professional home inspector I can help you determine if your new home has any safety issues or defects which you as the buyer need to be aware of.” Additionally:i. Insert a comma after “inspector.”ii. Delete “help you” (it’s your job to determine whether the house has safety issues or defects – you’re not helping the buyer determine this).iii. Delete “as the buyer”iv. At the end of the last sentence, delete “whether it’s in Madison, Brandon, Clinton or Jackson, Mississippi.” You are contorting the natural flow and meaning of this sentence in an attempt to cram in more SEO chances, and it’s not working.25. In the next paragraph:
a. Again, useful information for the consumer to have; consider moving it higher up on your main page.
b. Insert the word “that” after “highly”
c. Insert a comma after “attend the inspection”
d. Insert a comma after “real estate professionals”
e. Delete “simply”
f. Change the next sentence to:
Your inspection may take anywhere between two and seven hours, depending on the size and condition of the property.You don’t want to say ‘depending on the questions asked,’ as this will discourage your clients from asking you questions because it will make it seem like they’re imposing on your time.
g. Uncap “Home Inspector” or change it to “Certified Professional Inspector®” (without the quote marks, of course).
h. Change the ellipses in the last sentence to a comma.
i. EXCELLENT last sentence – you should use this as your tagline, and italicize it and put it at the top of this page!
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So, it appears that you have two identical RecallChek videos and two identical HON videos loaded here, so delete one of each. (But before you do, start the HON videos a few seconds apart because the effect is cool. Then delete one of them!^)
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In the “Proudly Serving” text, again, you have a mish-mash of different cities compared to the ones above and the ones listed deeper in your site. Make your service area uniform throughout your site, starting with this page. Use counties or cities/towns, but make sure the list is as compact as possible and the same no matter what page your visitor is on.
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Whether the cities are linked or not, they should be of the same style and size of font.
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Also, these cities link to the individual home inspections, which, again, should not vary from each other (should they?). Which brings me to an important point: It’s not necessary to be so repetitive or have links everywhere. Your main page is pretty long, and making me (as a potential customer) scroll through the entire thing – because I’m worried I’ll miss some important information, which it must be if it’s on this main page – is a real imposition on my time. It also gives your site an unprofessional look. Consider cutting content on this page that’s unnecessarily repetitive. You will not get more SEO hits if you repeat the same information over and over on this one page.
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Change “Surrounding Areas” to “the surrounding area”
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In your address, insert a comma between “St.” and “Suite”
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You have a random audio link for SewerGard here – it belongs with your other product links/videos higher on this page, not here.
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Move your phone number to under your address.
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Change the rest of the text to this:
Call until 10 p.m.
Hours: 7 a.m. to Dark, 7 Days a Week35. Change “Bookmark/Search this post” to “Bookmark/search this page” or “this site” -
The links under “Home Inspection News” bounce visitors off your site; why do that? Suggest you bury this deeper in your site, or include a link that says “Home Inspection News” near the bottom of your link lineup on the left (without listing the individual news items).
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Delete the link to the Clarion Ledger; it’s not home inspection-related, and it bounces your visitors off your site.
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Delete the cities under your copyright notation – they don’t belong here (too).
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Change “Home Inspector Software” to “Home Inspection Software”
Kate is InterNACHI’s Editor-in-Chief. She also edits any marketing you have done through www.marketing.nachi.org before your custom marketing pieces go to print.
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