Hi, Dan –
Here’s my feedback for your main page at http://www.reddeerinspector.ca/ (and the text in red is quoted directly from that page):
Your logo and company name in your page header are competing with
each other unnecessarily. Your logo should suffice, so make it bigger.
“upmost” should be “utmost”
“For a buyer” and “For sellers” should agree in number for uniformity.
For a buyer, we make sure that they know and understand every fact about the property that they are purchasing.
You are vastly over-promising with this statement, which opens you up to liability. You can’t know every fact about a property you’re inspecting, so how can you make sure that your client will? Also, just because someone knows something doesn’t guarantee that they will understand it – you can report on an item, but you can’t make your client read (or care) about it.
Suggest you dial this back to something like: “It’s important to understand the condition of the property” – this puts the onus back on the client – “which is why we’ll provide a thorough inspection of the home’s visible and accessible systems and components, and provide you with an easy-to-read report” – explains what you’ll do and what you’ll deliver.
Also, speak directly to your prospective client and avoid using third-person pronouns, such as “they.”
- For sellers, we will provide a report that gives 100% full disclosure, with no worries if a buyer coming back and questioning anything regarding the property.
Same general comment for this text. You are helping to provide legal disclosure for inspected items only – not “100% full disclosure” – and since you can’t inspect what you can’t see, and since some unscrupulous sellers will deliberately hide defects, you are opening yourself up to liability. (Also, “if” should be “of.”)
- Anytime that you are purchasing a property,
Change “Anytime that” to just “When” – this is not something the average person does often.
- Everyone involved needs to know every aspect of the property.
Maybe in a perfect world, but not in terms of your role as an HI. Your obligation is to your clients, and it’s up to them (and only them) to decide whether to share your findings (in the report that they’ve contracted with you for) with anyone else.
- We take pride in providing this service.
Say “We take pride in providing home inspection services.” (“[T]his service” is not specified in this paragraph.)
Change “insure” to “ensure” x2.
“Or just want a professional” is actually a continuation of the previous sentence, not a new one, so uncap “Or” and change the period preceding it to a comma.
Change the ellipses at the end of “here to help” to a period.
A general note: If you are a one-man operation, change “we” to “I,” and change all other first-person plural pronouns to singular pronouns. Your advertising should be truthful and not mislead the public.
Delete the “Navigation” label at the top of your site’s links at the left.
Your email address is too tiny both at the top and especially at the bottom-left, so increase the font size.