Originally Posted By: Guest
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I come from a highly competitive market. Retail auto parts, and a separate non affiliated repair facility. Every February business gets terrible for three or four weeks and three years ago I decided to put a coupon in the major news paper in my area. First I tried a $9.95 oil change just to get the customer’s name on my mailing list. Out of a possible return of 401,000 coupons I got back three.
Then I tried a freebie... just stop in and get a free snow brush and I'll fill your washer fluid if you'll give me your name and address so I can mail future "client only" promotions to you. Well, people drove from 40 miles away to get the $1.10 snow brush and free washer fluid. In fact I gave away nearly 1700 snow brushes and 900 gallons of washer fluid to obtain the 1700 names and addresses. To date, after spending nearly $3,000 on product and advertising, I have not made even one sale to any of those people.
Now, I charge more all year so I don't have to worry about February. I seek only the quality client that wants only quality in return. These clients are willing....no, they want to pay more, and get more.
Don't trade your life for a mess of pottage. Chad