Originally Posted By: jmichalski This post was automatically imported from our archived forum.
It is good to be trying new things, but I would prefer that Chris perfect the current email database (Realtors) and the problems with that project first.
it would provide a lot more confidence that the client database would not have similar difficulties
Originally Posted By: Nick Gromicko This post was automatically imported from our archived forum.
6 birds now.
Anyway, Joe... some of our technical trouble has to do with our growth. Our e-newsletter worked great until we went from thousands to millions, then it broke down...much like Newtonian laws of physics break down when you try to apply them to galaxies. We'll have to go to quantum mechanics in search of a unified field theory. ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif)
Don't worry, Alvin Einstein to the rescue. ![icon_lol.gif](upload://zEgbBCXRskkCTwEux7Bi20ZySza.gif)
Originally Posted By: jmichalski This post was automatically imported from our archived forum.
So we don’t expect lots of clients to get listed in the database?
I think I will keep my own in house list until I see success with the first project (Realtor dbase). Don't get me wrong, to like the enthusiasm, I would just like to see one thing thru to completion before undertaking another massive project and allocating needed & scarce resources array from incomplete projects.
Besides, the http://www.nachi.org/survey.htm (just revised by the way) is AVAILABLE NOW... assuming your printer works. You can use it today... and for legal reasons, should. Use it now.
Originally Posted By: jferry This post was automatically imported from our archived forum.
Client Satisfaction Surveys have been shown to have manifest business development advantages for the business that conducts them. Satisfaction surveys appeal to a customer?s desire to be coddled and reinforce feelings that they may already have about the business conducting the survey and make them more likely to purchase its products or services.
Surveys can also increase people?s awareness of a business?s products and services and thereby encourage future purchases.
There is also an effect that is quite below-the-radar. The very act of asking clients about their opinions can induce them to form judgments that otherwise might not occur to them: that, for example, they really do like your inspection services and ancillary services and would not hesitate to recommend them to others.
In addition, the Client Satisfaction Survey also provides a factual record of the client?s version of events surrounding the inspection in the relevant time frame, thus inhibiting the client?s ability to change his story to fit the circumstances of a later claim.
Originally Posted By: mboyett This post was automatically imported from our archived forum.
gromicko wrote:
Our e-newsletter worked great until we went from thousands to millions, then it broke down...
gromicko wrote:
The last REALTOR e-newsletter ...of 800,000+ went off without a hitch
Well, which one is it? Broke or Not Broke? ![icon_smile.gif](upload://b6iczyK1ETUUqRUc4PAkX83GF2O.gif)
Also, may I suggest that you purchase Adobe s/w to generate the pdf's. That way we don't have to contend with the branding and ads as shown on page 2 of the Survey.
Originally Posted By: Nick Gromicko This post was automatically imported from our archived forum.
Mike:
The newest e-newsletter crashed on Monday (it is going out to over a million agents). Chris was working on it last night when I got home from Florida (2 am my time, 4 am his time). It is an e-newsletter explaining what a seller can and should do to prepare for an inspection. We'll have it out soon. NACHI controls the world's largest, cleanest real estate agent email list.
Originally Posted By: jbushart This post was automatically imported from our archived forum.
(some folks on our board refer to selling as “marketing” because it sounds better to them) to learn that it is the customer who complains to you who does more for your business than those who don’t.
A survey form as a routine part of your paperwork will force you to ask the question "How could I have served you better?".
Originally Posted By: Nick Gromicko This post was automatically imported from our archived forum.
Good point Jim. When I was an inspector I always sought a reference letter form every client. I’ll tell you a little trick I learned… I used to send a request along with a postage paid envelope, but it had a poor response rate. I figured that my clients, busy moving, didn’t have time to type up a nice reference letter and so disregarded my request. I changed the request so that it asked my clients to “scribble” a “quick” reference letter for me. The word “scribble” worked. The response rate went way up as my clients felt they weren’t obligated to spend the effort typing up anything special.
Originally Posted By: tpope This post was automatically imported from our archived forum.
mboyett wrote:
OK, sounds reasonable. While on the subject, I might mention that I did receive my copy of the Monday newsletter but it was essentially unreadable due to the font size. Here's what it looked like when I received it: ( Download File:NACHI_email1.pdf )
Hey Mike! Did you receive it anywhere other than a hotmail alias? I was able to read it fine for my Roadrunner address in Outlook and in Gmail as well.
Originally Posted By: mboyett This post was automatically imported from our archived forum.
Timothy,
You’re right. When viewing the message using Outlook it appears just fine. I forwarded it to my gmail account and it looks fine there as well. It only appears out of proportion when viewing it directly at Hotmail. So, I suppose the vast majority of receivers are able to view it properly then.
Originally Posted By: rspriggs This post was automatically imported from our archived forum.
After re-visiting it, I see that’s the one I got, Nick.
I agree with John O, however - it would be nice to close up the margins or snug up the spacing to have room for “Additional Comments” (testimonial) on the front.
Or, just provide it in MS Word & we can fit it in.
Thanks again!
Russ
– Exploring Planet NACHI . . . One house at a time.