Inspection Business Marketing Strategies. A new InterNACHI series.

It’s almost 2011, make your website greener with these great inspection-related green articles: www.nachi.org/green.htm

Install InterNACHI’s $10,000.00 Honor Guarantee webseal on your inspection business website.

It is totally free.

Add some inspection graphics to your website. Thousands to choose from: www.nachi.org/gallery/

Install InterNACHI’s searchable inspection glossary on your website. Give your clients and your website visitors access to InterNACHI’s online, searchable Glossary of inspection-related terms and improve your site’s search engine optimization at the same time.

Check your member profile. If you’ve launched a website or changed your email, update it now. Your profile will change on all InterNACHI-controlled inspector search sites including www.nachi.org/directories.htm

Thanks for the heads up.

WTH!:shock: The first list of verified NJ inspectors that I clicked on, my competition was there, but I wasn’t.

Can you please give me the link to where THOUSANDS of graphics are? The link you posted has less than 2 THOUSAND…

The new CD has over two thousand http://www.inspectoroutlet.com/internachis-inspection-graphics-library.aspx , I just haven’t had time to get all of them onto the free, online gallery yet. I’ll add more tonight. Loading them up in hi-res is a slow process.

www.nachi.org/gallery

James, I searched on your city and zip code on 4 of our sites and you came up first or second.

Order your free inspector license plate cover.

Make sure that everyone knows you are an inspector.

Take InterNACHI’s free, online course: Customer Service and Communication for Inspectors.](http://www.nachi.org/customer-service-communication.htm)

I have a suggestion, remove the ridiculous comment about liberals. You should never mix politics or religion with business. You’ve just angered 50% of your potential customers with that comment.

Include your inspection business card with every tip you hand out. Waitresses and cab drivers buy homes.

If you are a lousy tipper, you might not want to leave your card.

Request a RealMatcher invitation. RealMatcher is a social blogging network that connects real estate agents to inspectors.

So, your first post on a home inspection message board is to tell me to remove a political comment from my signature?:roll:

Thanks, I will take your complaint under advisement.:shock:

You don’t need a van wrap to look professional. Purchase InterNACHI’s “Sty Back” stop sign for $29.95.

In 2009, a home inspector opened a floor hatch to go down into a crawlspace to inspect it. While inspecting, his client fell into the opening, breaking his arm in three places. The client sued. The suit claimed that the inspector was negligent for not putting up a “caution” sign.

Also in 2009, a home inspector was on the roof of a home he was inspecting. A newer real estate agent decided to climb up the ladder to join the inspector. She slipped, fell seven feet, and landed on top of the client who was steadying the ladder for the agent. Both suffered injuries that required them to be hospitalized. The client sued the inspector for not posting a sign to keep others off his ladder.

It gets worse. An inspector was recently blamed for an unsafe condition that already existed. During the review at the end of a home inspection, the inspector pointed out severely rotted deck planking. The client walked out onto the deck to see what the inspector was talking about when the client’s foot broke through the decking, causing minor injury. The client didn’t sue, but later complained to the real estate agent that the inspector should have kept everyone off the deck, once he discovered the issue.

The InterNACHI “Stay Back” stop sign does four things:

  • It shows that you care about your clients’ safety.
  • It reminds everyone that there are risks, especially to children, in attending an inspection.
  • It actually keeps your clients at a safe distance.
  • It demonstrates in court that you are not reckless.

In designing these signs, our attorneys advised us to use a “stop” sign rather than a “caution” sign, as “caution” implies to proceed (to go ahead and climb the ladder, for instance), but with caution. A “stop” sign is clear and unambiguous.

It also shows that you are a profession inspector.

And save the receipt as evidence that you are a responsible inspector!

  • Do you perform annual, biannual or winter checkup inspections for all your past clients?
  • Do your past clients know not to have any contracting work done without your oversight services: www.OverSeeIt.com ?
  • Do your past clients have you check on their homes while they’re on vacation?
Building a big customer base and a book of business is the key to  smoothing out the dips during slow times and part of your exit strategy  when it's time to retire.

Some very good info in this thread. Thanks again Nick !!:cool: